Site Search
  • PRESS RELEASE

    Grass Valley Unleashes A New Kind of Creative Power for Cameras at NAB Show 2019

    MONTREAL, March 28, 2019 — Grass Valley, a Belden Brand, will unveil Grass Valley Creative Grading (GVCG) at the NAB Show 2019, booth (#SL106), bringing unparalleled creative control to camera shaders. The new solution delivers a fast, intuitive interface that removes complexity when adjusting images, freeing up shaders to express their creativity and focus on delivering captivating images.

    Comprised of a new control panel and a companion touchscreen application, GVCG bundles multiple technical operations into intuitive packages. Camera shaders can now easily and quickly manage adjustments, such as transitions from indoor to outdoor lighting. Shaders can seamlessly manipulate images thanks to the ultra-fast connection between panel and control and the dynamic adaptation to any format (HDR, WCG, 4K UHD, etc.) in real-time. Using GVCG, camera shaders can even use a WiFi-enabled tablet in the front of house to establish visual matching between physical and digital set elements.

    Mark Hilton, vice president of live production at Grass Valley said: "While live production requirements have changed radically in recent years, camera control panels have remained mostly the same. Functions exist in silos, giving camera shaders very little oversight of the impact any parameter change will have on the final picture, and this makes them hesitant to make too many adjustments. As a result, very few of the camera's many functions are actually used. Grass Valley Creative Grading breaks the mold — no other camera manufacturer offers this type of deep, universal control that brings storytelling to the forefront. It is simple to learn and use. Camera shaders can now unleash their full creative potential as never before."

    Before GVCG, defining a look and adapting it to current conditions involved modifying hundreds of parameter combinations. GVCG presents these controls as bundles of related parameters so shaders can easily toggle between streams from the same panel to experiment, compare and define a look. Once created, a look can be instantly shared across multiple cameras.

    Unlike existing control panels, GVCG eliminates the need to memorize individual steps when tweaking image parameters. Thanks to GVCG, shaders can quickly take multiple snapshots of how setting changes impact an image, compare them and select the preferred result. Grass Valley Creative Grading's simple interface requires minimal training and can be learned on the job, opening up more creative camera functions across a range of applications.

    ###

    For information about Grass Valley solutions and services, please visit grassvalley.com.

    About Grass Valley


    Grass Valley's end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses. Our award-winning technology and trusted industry expertise empower our customers to create captivating experiences that connect people anywhere, on any device, through the magic of media.

    As the industry's R&D powerhouse, with the most comprehensive suite of solutions for compelling live content, we are the trusted partner to many of the biggest and most creative names in the media and entertainment business. We help our customers transition to IP and cloud-based infrastructures to enable flexible, scalable and smart workflows. Our advanced solutions enable the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other. Headquartered in Montreal, Grass Valley has been in the broadcast business for 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.

    Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.