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    Grass Valley Cameras Help Presteigne Broadcast Hire Meet Growing Demands for 4K UHD, HDR and IP

    MONTREAL, May 22, 2019 — Grass Valley has been selected by leading UK rental house, Presteigne Broadcast Hire, as its primary cameras supplier in response to growing demand for higher resolutions and native IP support from customers in the UK.

    Presteigne Broadcast Hire has added 25 LDX 86N Universe 4K UHD cameras to its inventory, allowing it to offer stunning images and native 4K UHD, 3G and HD support to its clients. The new cameras enable the rental house to leverage a seamless upgrade path to 4K UHD, HDR and IP, as it addresses the needs of a rapidly evolving market.

    "We identified a trend where many of the major rental customers are migrating to Grass Valley cameras as clients now demand the advanced feature set, multi-format capability and native IP support they deliver. We've seen the robustness and image performance of Grass Valley cameras in the field at a number of major recent events that clearly illustrates their flexibility and reliability. As our clients face shifting market demands, the ability to transition seamlessly to IP, 4K UHD and HDR becomes more important to us — and Grass Valley makes it very simple," said Adrian Young, COO, Presteigne Broadcast Hire. "We have a strong reputation for delivering the latest technology to our clients and Grass Valley is the market leader in driving open-IP migration, which is of growing importance to our business. Having them as our primary camera supplier will greatly benefit us and our clients."

    All the cameras purchased by Presteigne Broadcast Hire are equipped with Grass Valley's unique DirectIP capability, enabling highly efficient handling of uncompressed signal distribution. The DirectIP workflow also simplifies the interconnections, allowing just the camera heads to be on-site while the XCU base station remains at-home in the production center — regardless of its location.

    "As broadcasters and media organizations are working smarter and with greater agility in order to stay ahead of the curve, Grass Valley's standards-based, end-to-end IP solutions deliver the scalability and flexibility required to quickly adapt to different formats and service models — while reinforcing their ability to tell powerful stories with stunning pictures," said Tim Banks, vice president of sales, EMEA at Grass Valley. "Presteigne Broadcast Hire has a reputation for delivering the best broadcast products in the UK and we are proud that the company has chosen to work with us as it takes this important next step to provide IP-enabled cameras to its client base."

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    For information about Grass Valley solutions and services, please visit grassvalley.com.

    About Grass Valley

    Grass Valley's end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses. Our award-winning technology and trusted industry expertise empower our customers to create captivating experiences that connect people anywhere, on any device, through the magic of media.

    As the industry's R&D powerhouse, with the most comprehensive suite of solutions for compelling live content, we are the trusted partner to many of the biggest and most creative names in the media and entertainment business.

    We help our customers transition to IP and cloud-based infrastructures to enable flexible, scalable and smart workflows. Our advanced solutions enable the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other. Headquartered in Montreal, Grass Valley has been in the broadcast business for 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.

    Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.