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    Grass Valley Cements Leadership Through Collaboration as the Industry Transitions to a Software-Defined Future

    MONTREAL, September 10, 2019 — At IBC 2019, Grass Valley will renew its deep commitment to providing leadership to the industry, leveraging its long history of strength and stability to drive innovations through collaboration. Visitors to the Grass Valley booth (#9.A01) will see a number of new product launches and enhancements, along with live demonstrations of its applications-based solutions. In addition, Grass Valley will highlight collaborations with industry partners that deliver benefits to both the industry and its customers through the GV Technology Alliance (GVTA). With a raft of customer announcements and product launches planned, Grass Valley will also cement its position as an industry front-runner across areas such as IP workflows and remote / at-home production.

    "Grass Valley is the industry leader in helping customers leverage IP and 4K UHD solutions as they increase their capability to deliver captivating content on any device. Greater workflow flexibility and efficiency is now more critical for broadcasters and production companies than ever before and we have responded by reducing reliance on proprietary hardware and delivering advanced software platforms that are easily and quickly deployed," says Tim Shoulders, president of Grass Valley. "Advancements like this are made possible by the deep relationships we have with our customers as we work closely together to ensure the right solutions are being developed to solve the right problems."

    One such relationship results in an exciting live OB demonstration on the Grass Valley stand. GV and NEP UK are joining forces to demonstrate NEP's Ceres truck, the benchmark all-IP OB truck in which the core IP processing is handled by Grass Valley solutions. Show attendees will learn how Ceres leverages Grass Valley's open IP systems to deliver the high levels of scalability and flexibility that are critical to today's live production environments.

    Making its IBC debut, the GV Technology Alliance (GVTA) is a new program in which technology and solutions providers partner with Grass Valley to create integrated solutions that extend the Grass Valley portfolio. An area of the Grass Valley booth will be dedicated to several GVTA partners showing a wide range of systems and solutions that result from integrations with Grass Valley workflow components. The GVTA showcase will underline how the program delivers improved purchasing confidence and selection; a simplified procurement process; and reduced deployment risk for customers.

    "We believe we're in an ideal situation to provide the leadership our industry needs right now," Shoulders continued. "We've emerged from our years of inorganic growth activity in a position of strength and our primary focus is on innovating for, and with, our customers and partners to bring the future forward."

    The full details of these announcements will be revealed at Grass Valley's press conference on Thursday, September 12 at 15.30 at the Hotel Novotel, Amsterdam Rai. To read Grass Valley's latest IBC Show press announcements, please follow the links below:

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    For information about Grass Valley solutions and services, please visit grassvalley.com.

    About Grass Valley

    Grass Valley's end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses. Our award-winning technology and trusted industry expertise empower our customers to create captivating experiences that connect people anywhere, on any device, through the magic of media.

    As the industry's R&D powerhouse, with the most comprehensive suite of solutions for compelling live content, we are the trusted partner to many of the biggest and most creative names in the media and entertainment business. We help our customers transition to IP and cloud-based infrastructures to enable flexible, scalable and smart workflows. Our advanced solutions enable the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other. Headquartered in Montreal, Grass Valley has been in the broadcast business for 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.

    Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.