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    An essential part of any channel is its branding, ensuring a station is instantly recognizable and building brand loyalty. But traditional broadcast graphics devices are expensive solutions due to the processing power required to build the graphics live at air time. Pre-rendering those same graphics off-line would give massive cost savings, but doesn’t allow for last minute changes, so is inefficient and complex to manage.

    Now Grass Valley can provide the best of both worlds by automating the rendering process using the creative tool of choice — Adobe After Effects. Capital expenditure is reduced — no dedicated graphics boxes to buy or support. Operational expenditure is reduced — no need for dedicated training programs on bespoke rendering packages. Instead, you broaden your available talent pool making your operations more flexible.