Today’s audiences want to interact with an event before, during and after its actual production. Social media and OTT streaming services have sizzle reels leading up to an event to create excitement, reaction clips to key moments during an event, and highlight reels at every break as well as soon as the event is over. To keep up with viewer demand, you need to deliver live content to multiple audiences through different channels. Highlight reels that create buzz for the event on secondary channels or a behind-the-scenes montage posted to social media while the event is still going on, help increase engagement with the live event and ultimately increase the number of viewers. But creating more content in the high-pressure context of a live event isn’t as easy as it sounds..
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