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GV MEDIA UNIVERSE Comprehensive solutions for new operational and business models

What is the GV Media Universe?

The GV Media Universe (GVMU) is Grass Valley's vision for transitioning to the SaaS and cloud-based future of the digital media industry. The GVMU brings together comprehensive solutions from Grass Valley and pre-qualified partners that include software, connected hardware and related services that allow media organizations to create and deliver more content with ease and efficiency.

What does GVMU deliver?

Who does GVMU benefit?

Who does GVMU benefit?
Finance & Accounting
  • Reduce fixed costs
  • Match variable costs with revenue
  • Increase asset efficiency
  • Free up operating cash
Purchasing
  • Eliminate install and configuration
  • Pay only for what you use
  • Simplify purchasing process
Operations / Engineering
  • Change from one time to incremental spending
  • Unify R&D, service and support
  • Get fast upgrades with DevOps
  • Reduce staff required for daily operations
Operators / Production Specialists
  • Enjoy distributed or at-home work locations
  • Choose between new software UI or traditional hardware UI
  • Easily share resources between different workflows
Programming / Producer / Creative Teams
  • Experiment with new content creation without upfront investment in production equipment
  • Fast turnaround times for idea iteration
  • Redirect equipment maintenance resources to content creation
Distribution / Media Fulfillment
  • Production, Asset Management, and Playout from the same platform
  • Metadata tracking of assets
  • Simple handoff to cloud-based OTT delivery services

How does this work with my existing facility?

GV Media Universe expands the capability of existing equipment and operations by seamlessly connecting control surfaces from Grass Valley and authorized partners to cloud services. Preserve your fixed investment while elastically expanding to cloud as required. Creatives require no learning curve to transfer their experience as they work between on-prem and cloud in an integrated manner.

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What business & operational problems does GVMU solve?

Rising Costs with Decreasing Revenue Rising Costs with Decreasing Revenue

As the available revenue is spread over more content, individual media assets are worth less. The yield – or financial return – per asset is declining.

Production & Distribution Complexity Production & Distribution Complexity

Integrating all of the multiple distribution channels into your workflows has never been more complex.

Inflexible Traditional Operational & Infrastructure Models Inflexible Traditional Operational & Infrastructure Models

You need flexible technology that supports rapid reconfiguring and easily scales from small to large productions without letting any resources go to waste.

How does GVMU solve these problems?

  • Decrease fixed costs and assets while increasing revenue to focus resources on content creation
  • Match production costs with revenue.
  • Simplify deployment and operation with a single, unified ecosystem for production.
  • Quickly create, reconfigure and scale production workflows to meet your needs.

In-Depth

Yield per asset is declining

Costs Go Up & Revenue Goes Down

The proliferation of digital media requires producers to deliver more and more content to a landscape of linear and OTT platforms that seems to change daily. As the available revenue is spread over more content, individual media assets are worth less. The yield – or financial return – per asset is declining. To keep your business profitable in the long run you need novel economic models that reduce the total cost of creating and delivering new content.

Complexity of production and distribution is increasing

As yield per asset declines, the costs to produce and distribute those assets to all those platforms are on the rise. The price of media rights is skyrocketing, production costs have not decreased, and integrating all of the multiple distribution channels into your workflows has never been more complex. You need end-to-end solutions that minimize deployment and integration cost while improving security and reliability.

Traditional operational and infrastructure models do not adapt easily

To get the most out of your equipment, you need to be able to immediately turn it around for new productions at a scale that matches production needs. To find the most valuable forms of content, you need to regularly experiment with new production and distribution models. But today’s broadcast systems are purpose built for a specific production or production model. The systems are difficult to reconfigure, have a fixed size, and their upfront acquisition cost makes it risky to experiment. You need flexible technology that supports rapid reconfiguring and easily scales from small to large productions without letting any resources go to waste.

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Grass Valley has the solution for all of these problems

Just as Grass Valley has taken the broadcast industry through the paradigm-shattering transitions of analog to digital, and digital to IP, Grass Valley is already implementing the new future of the digital media industry. Designed to completely transform the way the industry thinks about creating and distributing media assets, the GV Media Universe is Grass Valley's ground-breaking vision for transitioning to the software- and cloud-based future of content creation and distribution in a safe, efficient, proven ecosystem of new operations and business practices.

Built on the latest in cloud technology

Grass Valley’s Media Universe delivers a cloud-centric framework that opens the door to highly efficient ways of producing content using orchestrated microservices that can be quickly spun up or down. Elastic resource allocation enables matching the true cost of production to a specific media output. At the core of the GV Media Universe is GV AMPP, a scalable cloud platform with intelligent media technologies designed for live broadcast operations. GV AMPP reduces fixed costs and provides operators with solutions that align to known broadcast workflows. In addition to revolutionary new user interfaces and simplified workflows, GV AMPP expands the capability of existing equipment and operations with seamless integration to cloud services.

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Resources

Cloud Financial Models

How does the financial model for cloud-based media production compare with traditional methods?

At some point — usually early — in any conversation about adopting new technology, the question arises: “How is this going to impact the bottom line?” Adopting cloud-based media production models is no exception. In many instances, technology has outpaced the development of commercial models, so it’s an important topic. Let’s take a look at how the return on investment can change when content is created using a SaaS workflow in the cloud.

Are You Ready for the Cloud?

Considerations for Transitioning to Cloud-based Media Production

There are many benefits derived from adopting a cloud-based solution for new media production, including virtually infinite resource scalability, global workflow distribution and access to unique data processing capabilities. If you are reading this technical brief, it's probably because you've identified some ways that a cloud-based solution could further your business strategy. If you are like most potential adopters of cloud technology, you are also wondering how might the cloud take you from where you are today to where you want to be.

Rigidity, Redundancy and Resiliency

In a modern cloud environment, is redundancy a waste of resources?

The traditional broadcast model for the oft-cited five nines of uninterrupted performance requires duplication of all essential components in the production chain. Because the components must be available in case of a fault, these resources of necessity remain largely idle. While this was never a good optimization of resources, in today’s cloud environment where workflow run-time is metered and all resources, whether used or on reserve, have an associated cost, keeping a fully redundant system on hot standby is wasteful.


Videos

GV Media Universe Update (3:58)


Press Releases

20210406 - Grass Valley Steps Up Expansion of GV Media Universe With Appointment of Barbara DeHart
Grass Valley Steps Up Expansion of GV Media Universe With Appointment of Barbara DeHart
20210316 - Gfinity Moves to Cloud-Powered Production with Grass Valley’s GV AMPP
Gfinity Moves to Cloud-Powered Production with Grass Valley’s GV AMPP
Press Release: GV and Eurosport Partner to Transform Live Sports Coverage using GV AMPP Playout
Grass Valley and Eurosport Partner to Transform Live Sports Coverage with Cloud-Based, Multi-Platform Strategy using GV AMPP Playout
20210201 - Grass Valley Adds Connected Switcher Panels to its Cloud-Based Live Production Arsenal
Grass Valley Adds Connected Switcher Panels to its Cloud-Based Live Production Arsenal

AMPP Solutions

Explore AMPP-enabled solutions

GV AMPP Platform

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GV AMPP Audio Mixer


High-Performance Audio Solution
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GV AMPP Master Control UI on Tablet

GV AMPP Master Control


Cloud-Based, Broadcast-Grade Master Control
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GV AMPP Playout


Flexible, Scalable, Cloud-first Playout Solution
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GV K-Frame on AMPP


Simple Transition to Cloud-Based Video Production
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