What is the GV Media Universe
The GV Media Universe is Grass Valley's vision for transitioning to the software- and cloud-based future of the digital media industry in a safe, efficient, proven ecosystem of new operations and business practices. The GV Media Universe brings together comprehensive solutions from Grass Valley and pre-qualified partners that include software, connected hardware, and related services all available from a single marketplace.
At the core of the GV Media Universe is GV AMPP, a scalable cloud platform with intelligent media technologies designed for live broadcast operations. GV AMPP provides new, highly efficient ways of producing content using orchestrated microservices that can be quickly spun up or down for elastic resource allocation that enables matching the true cost of production to a specific media asset.
Informed by Grass Valley’s history of market leadership in transitioning to new broadcast technologies, GV Media Universe provides integrated technology and business solutions that answer the need for efficient creation and wide distribution of quality content in a constrained environment.
Yield per asset is declining
Costs Go Up & Revenue Goes Down
The proliferation of digital media requires producers to deliver more and more content to a landscape of linear and OTT platforms that seems to change daily. As the available revenue is spread over more content, individual media assets are worth less. The yield – or financial return – per asset is declining. To keep your business profitable in the long run you need novel economic models that reduce the total cost of creating and delivering new content.
Complexity of production and distribution is increasing
As yield per asset declines, the costs to produce and distribute those assets to all those platforms are on the rise. The price of media rights is skyrocketing, production costs have not decreased, and integrating all of the multiple distribution channels into your workflows has never been more complex. You need end-to-end solutions that minimize deployment and integration cost while improving security and reliability.
Traditional operational and infrastructure models do not adapt easily
To get the most out of your equipment, you need to be able to immediately turn it around for new productions at a scale that matches production needs. To find the most valuable forms of content, you need to regularly experiment with new production and distribution models. But today’s broadcast systems are purpose built for a specific production or production model. The systems are difficult to reconfigure, have a fixed size, and their upfront acquisition cost makes it risky to experiment. You need flexible technology that supports rapid reconfiguring and easily scales from small to large productions without letting any resources go to waste.
Grass Valley has the solution for all of these problems
Just as Grass Valley has taken the broadcast industry through the paradigm-shattering transitions of analog to digital, and digital to IP, Grass Valley is already implementing the new future of the digital media industry. Designed to completely transform the way the industry thinks about creating and distributing media assets, the GV Media Universe is Grass Valley's ground-breaking vision for transitioning to the software- and cloud-based future of content creation and distribution in a safe, efficient, proven ecosystem of new operations and business practices.
Built on the latest in cloud technology
Grass Valley’s Media Universe delivers a cloud-centric framework that opens the door to highly efficient ways of producing content using orchestrated microservices that can be quickly spun up or down. Elastic resource allocation enables matching the true cost of production to a specific media output. At the core of the GV Media Universe is GV AMPP, a scalable cloud platform with intelligent media technologies designed for live broadcast operations. GV AMPP reduces fixed costs and provides operators with solutions that align to known broadcast workflows. In addition to revolutionary new user interfaces and simplified workflows, GV AMPP expands the capability of existing equipment and operations with seamless integration to cloud services.
Are You Ready for the Cloud?
Considerations for Transitioning to Cloud-based Media Production
There are many benefits derived from adopting a cloud-based solution for new media production, including virtually infinite resource scalability, global workflow distribution and access to unique data processing capabilities. If you are reading this technical brief, it's probably because you've identified some ways that a cloud-based solution could further your business strategy. If you are like most potential adopters of cloud technology, you are also wondering how might the cloud take you from where you are today to where you want to be.
Rigidity, Redundancy and Resiliency
In a modern cloud environment, is redundancy a waste of resources?
The traditional broadcast model for the oft-cited five nines of uninterrupted performance requires duplication of all essential components in the production chain. Because the components must be available in case of a fault, these resources of necessity remain largely idle. While this was never a good optimization of resources, in today’s cloud environment where workflow run-time is metered and all resources, whether used or on reserve, have an associated cost, keeping a fully redundant system on hot standby is wasteful.
GV Media Universe Update (3:58)
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