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    • With more worldwide channels on air than any other provider, Grass Valley integrated playout systems give you the flexibility to launch new channels quickly, migrate to IP infrastructure, lower operational costs, and simplify your ability to turn challenges into ratings and revenue.

    The Grass Valley Difference

    Operational Flexibility

    Run playout operations on COTS servers, or in a private or public cloud; adapt easily to 4K UHD and HDR video formats

    Workflow Efficiency

    Consolidate previously discrete functions in cutting-edge IP-based systems, elevate channel-to-operator density

    Business Resiliency

    Take advantage of flexible licensing, add new options and capabilities only when needed, transfer costs from CAPEX to OPEX

    Playout Innovation

    iTX Integrated Playout Platform

    iTX Integrated Playout Platform

    The world’s most widely deployed and advanced integrated playout solution for non-reactive broadcast television.

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    ICE Channel-in-a-Box with Morpheus Automation

    ICE Channel-in-a-Box with Morpheus Automation

    Enterprise multichannel/multiscreen solution for highly reactive programming such as live sports and other demanding playout environments.

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    Playout Options for the Way You Work

    Alternative content manually inserted for the B platform while the platform opt-out can be SDI or IP

    Downstream devices use automatically inserted SCTE 104 triggers to replace content with cached alternatives.

    IP messages sent to streaming server for replacing content when flagged events go to air.

    Playout News & Resources

    4K Playout at CBC’s New Montreal Facility

    4K Playout at CBC’s New Montreal Facility

    CBC/Radio-Canada taps Grass Valley iTX integrated playout platform for new Maison de Radio-Canada broadcast center.

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    Australia’s First 4K UHD Live Broadcast

    Australia’s First 4K UHD Live Broadcast

    Grass Valley supports live production and playout for groundbreaking telecast of Supercheap Auto Bathurst 1000 supercar race.

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    ICE & Morpheus Multiscreen Delivery

    ICE & Morpheus Multiscreen Delivery

    Efficiently manage the triggers required for streaming and VOD systems with an ICE/Morpheus solution.

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    Playout with the Masters

    Playout with the Masters

    Grass Valley’s flexible and reliable Morpheus/ICE solutions for meeting the demands of a shifting media and broadcast industry.

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