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  • Grass Valley Playout Products
    With years of experience, Grass Valley understands playout and has developed many products to fit the unique challenges of today's broadcasters and media organizations — not only to compete, but to stay ahead of the competition.

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    iTX is an advanced, integrated playout platform for broadcast television, providing outstanding IP/SDI format flexibility and scalability for future readiness, along with end-to-end workflow tools for greater process automation and lower OpEx. Its outstanding playout capabilities are combined with a proven track record, with more than 40 million hours of broadcast television delivered by iTX each year. These channels range from national broadcasters and global brands to local stations, and they carry some of the biggest and most important live events on television. With iTX, broadcasters are assured that commercial revenues are protected, while the costs of operation are minimized.

    iTX broadcast engine delivers based on GV Core Technology: iTX contains GV Engine, a highly-efficient purely software-based video processing engine which is able to deliver IP streams with packet timing previously only seen on hardware implementations.

    Flexible migration path to IP: iTX is ideally suited to broadcasters who are aiming to migrate to IP, with its support for SMPTE ST 2022-2 MPEG-2 and H.264 compressed IP outputs plus simultaneous SDI playout.

    Hybrid Operation: iTX can mix IP (both SMPTE ST 2022-2 and 2022-6) and HD-SDI live inputs, using back-to-back IP and SDI clips. This allows an easy introduction of IP feeds into a primarily SDI baseband system, thus producing a hybrid system.

    4K UHD/HD/SD Multiformat performance: The iTX broadcast engine offers outstanding 4K UHD playout picture quality using square division quad-split or 2-sample interleave (configurable at channel level — one input, one output).

    HDR Support: PQ and HLG support. Real-time HDR/SDR, SDR/HDR conversion. 10-bit graphics support for ProRes 444.


    Morpheus automation is capable of scaling from small, single-channel systems up to very large systems with outstanding reliability. Its scalability is a result of a modular architecture that allows you to build the perfect system based on the services and components you need for your playout operation. Varied modes of redundancy allow any price point and functionality requirement to be met.

    Third-party equipment control: Control of hundreds of external devices for those environments where discrete channel chains are used.

    Multilevel Event Structure: Generate/schedule complex multilevel event types, such as primary, secondary and tertiary with relative timings between events for extremely flexible functionality — like complicated graphics presentation.

    Unique MediaBall technology: "Wrap" up complicated, multilevel event structures that make a unique presentation style into a single item which can be stored and easily scheduled for reuse.

    User Interface Customization: Web-based operational UI can be custom designed depending on the role of the operator, from a simple read-only playlist view to a full "Super User" interface complete with master control functionality.
    Unparalleled Redundancy Models: From N+1, N+N channel redundancy configurations to X & Y system-level redundancy where the two systems can be located at the same site or at different geographical sites, there is a model for everyone.


    ICE is an integrated IT-based system that delivers the operational, technical, regulatory and commercial functionality required for broadcast playout environments. ICE dramatically increases efficiency while reducing complexity. It is a proven system that helps you lower costs, rapidly launch new revenue-generating services, and grow your business. Best of all, Grass Valley designed ICE to deliver "5 nines" reliability, and we back it up with the best customer support in the business.

    ICE leverages GV Core Technology: ICE contains GV Engine, a highly-efficient purely software-based video processing engine which is able to deliver IP streams with packet timing previously only seen on hardware implementations.

    Software Only Version: ICE SDC is a software-only version suitable for public cloud deployments and OTT contribution applications.

    Inherent Flexibility: ICE contains a router at its core. Flexicore ensures you can use the internal device the way you want, and can easily reconfigure as requirements change.

    Master Control: Driven by the configurable Morpheus UX web-based operational interface, ICE offers the master control functions many broadcasters require.

    Hybrid Operation: iTX can mix IP (both SMPTE ST 2022-2 and 2022-6) and HD-SDI live inputs, using back-to-back IP and SDI clips. This allows an easy introduction of IP feeds into a primarily SDI baseband system, thus producing a hybrid system.


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