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The OS for our industry

Transform your business by becoming part of the Grass Valley Media Universe. Grass Valley is making it simpler and more cost effective to create and distribute media with a new business and operations environment that brings together 

  • GV’s existing product portfolio 
  • New SaaS applications
  • Integrated solutions from third party alliance members 
  • A marketplace of apps, services 

All running in a state-of-the-art cloud environment we call AMPP, the Agile Media Processing Platform. 

AMPP is a cloud-native platform, with the ability to scale quickly and securely to match the production and distribution requirements of live streaming media and entertainment in a public or private on-prem cloud. Solutions running on AMPP are frame accurate, responsive, and compatible with connected control surfaces and applications. 



Apps & Solutions

AMPP provides a unified environment in which many different solutions can operate. As a result, Grass Valley is transforming every step of the production chain, from acquisition and contribution through production, management, and distribution to linear, OTT and social channels. Because they share a common environment, any AMPP-enabled solutions can exchange content and resources on-the-fly with other applications running on AMPP.

AMPP solutions provide a set of cloud-based features that are familiar to broadcast equipment operators with performance that matches the highest quality on-premise solutions while expanding beyond traditional constraints associated with scale, geo-location, and equipment utilization. To quickly spin up a solution, select everything you need for your workflow from the AMPP app store. Accessible to all authorized users on your account, the AMPP app store provides a full overview and detailed explanation of all applications on AMPP.



Connected Hardware

The GV Media Universe provides a path to the future from existing hardware. IP-enabled devices can contribute content or control applications. The AMPP platform is typically accessed through an HTML5 browser window. For functions that cannot be completely virtualized, such as encoding a camera signal, or may be easier to do with a physical panel, such video or audio mixing, AMPP interfaces with qualified peripheral hardware.  

Using existing equipment makes it easy for operators to transition as their user interface and expected response times remain the same whether to connected to physical or virtual systems. 

In addition to SMPTE ST 2110, AMPP supports a wide range of streaming protocols such as HTML, SRT, RIST, and NDI. This gives customers the ability to generate multiple versions of programming, increasing the number of revenue streams for any piece of content. 



Open to the industry

Integrating multiple vendors is complex. To minimize deployment and integration cost, while improving security and reliability, the GV Media Universe delivers complete end-to-end solutions that include software, connected hardware, and related services. These solutions include pre-qualified components from members of the GV Media Universe Alliance. 

By providing an open platform, Grass Valley is allowing vendors across the industry to focus on developing new features and functionality rather than re-inventing the fundamentals of a cloud production environment for live media. This provides lower R&D costs and faster times to market. Customers also have the freedom to work with the solutions they prefer as vendors continue to refine their offerings. 



User experience

Bringing all solutions, services and management tools into a single environment creates a common user experience that reduces training time and makes it easier to operate. Integration goes well beyond acquiring applications and services from a single marketplace. User interfaces for multiple applications can share a single screen, dashboards for managing logging, resources, and status include all running applications. Logging and billing are also unified, making it easy to match resources consumed to the content created for specific ROI evaluations. 

Commercial Benefits

GVMU helps solve business and operational problems that come from inflexible traditional production and distribution models. 

  • No need to provide a system for maximum capacity. Expand the capability of existing equipment and operations with seamless integration to cloud services.  
  • Quickly deploy, reconfigure, and scale production workflows to meet your needs. 
  • Subscription pricing and Pay-As-You-Go matches production costs with revenue. 
  • No downtime for maintenance, updates, or repairs. 
  • Data is automatically backed up and protected with the latest security practices. 


Yield per Asset is Declining

Costs Go Up & Revenue Goes Down

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Are You Ready for the Cloud?

Considerations for Transitioning to Cloud-based Media Production

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Rigidity, Redundancy and Resiliency

In a modern cloud environment, is redundancy a waste of resources?

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How do you do 20+ camera live productions in the cloud?

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