With Robert Różycki, Director of Strategic Alliances at Grass Valley, and Isabel Freedman, Alliance Marketing Manager, Media & Entertainment at Wasabi

Isabel Freedman: Hi Robert, great to connect. I’d like to discuss how Grass Valley and Wasabi are driving innovation in media production and broadcasting. With the increasing demand for content and the speed of production cycles, cloud technology is becoming essential. How do you see Grass Valley AMPP fitting into this trend? 

Robert Różycki: Hi Isabel, good to be speaking with you. Grass Valley AMPP is designed to address exactly these challenges. As a cloud-native platform, AMPP enables broadcasters to produce and distribute content faster and more efficiently. It functions as a hub for media operations, and naturally, this requires reliable and scalable storage. That’s where Wasabi comes in, correct? 

IF: Yes, exactly. Wasabi Hot Cloud Storage is built to meet those storage needs seamlessly. All data is treated as “hot,” meaning it’s always instantly accessible, whether it’s raw footage or finished content. Plus, with our pricing—up to 80% lower than larger cloud providers, and no egress or API fees—it’s an attractive option for media companies looking to optimize costs. How has Grass Valley integrated Wasabi into its workflows? 

RR: Wasabi integrates perfectly with AMPP. It offers a secure, fast, and cost-effective storage solution for everything from editing and streaming to long-term archiving. The predictable pricing eliminates the risk of unexpected costs, which is particularly important for broadcasters and content producers managing tight budgets. It allows them to scale production without financial surprises. 

IF: Absolutely. Wasabi’s scalability ensures that users can store as much content as needed without worrying about capacity limits or complex storage tiers. With 14 global data centers, we also minimize latency, keeping content close to users. How have Grass Valley’s customers responded to this integration? 

RR: The feedback has been very positive. Users appreciate how easily they can connect Wasabi to AMPP applications like Framelight X and Playout X. The integration streamlines file access and transfer, whether for archiving, playout, or editing. Together, AMPP and Wasabi provide an efficient, flexible solution that enables content creators to do more at a lower cost. 

IF: It’s great to hear that. The combination of predictability and ease of use seems to be making a real difference, especially given how fast-paced the media industry is. 

RR: Exactly. This partnership is just the beginning. We expect to see even more innovation as cloud-based workflows like ours evolve. Thanks, Isabel—our collaboration is really helping to shape the future of media production. 

IF: Agreed. Looking forward to the continued success of this partnership.