Skip to main content
Login Contact Us

Press Releases

Press Release

Grass Valley and AWS Collaborate to Drive Cloud-First Future for Media and Entertainment Players

MONTREAL – April 24, 2022 – Grass Valley announces a new, multi-year strategic collaboration with Amazon Web Services (AWS), to help companies in the media and entertainment sector transform their business through cloud-enabled and cloud-connected workflows.

Through this collaboration, Grass Valley and AWS will empower media organizations to meet the growing need to find alternatives to costly and inflexible traditional broadcast systems. The two companies will work together to innovate across new and existing products such as Grass Valley’s cloud-native platform GV AMPP (Agile Media Processing Platform) to provide media and entertainment customers with the technical-backing to transition their businesses to more a flexible, cloud-orientated future.

Andrew Cross, CEO, Grass Valley, added, “With GVMU, we enable our products and third-party partners to work together in the cloud and deliver new software and services that improve live content production and distribution workflows. This collaborative approach with AWS supports this strategy. It means our customers will benefit from a greater pool of talent and products for their every need. We are delighted to strengthen our relationship with AWS and look forward to working together.”

The partnership underlines Grass Valley’s strategy designed to help customers chart a course through the digital disruption the industry is experiencing. Grass Valley’s GVMU allows media companies to use both on-premise solutions – be that switchers, cameras, and asset management tools – and combine those with cloud technologies to build live production environments that suit their needs today while adapting to future demands.

As media companies continue to scale their supply chains to distribute content to growing international audiences across an increasing range of platforms, Grass Valley will leverage AWS’ highly secure, reliable, and globally available infrastructure to meet that demand. AWS’ infrastructure will enable Grass Valley customers to create, produce, and monitor their media supply chains where they want and at scale.


About Grass Valley

We love live! Grass Valley is the leading technology provider for the live media and entertainment market. We work with 90% of the world’s major media brands, powering their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. As the number one trusted partner in media technology, we enable content owners and service providers to create and deliver compelling live experiences in the most efficient way.

Whether it’s IP-native cameras or state-of-the-art cloud production platforms, we’re at the forefront of groundbreaking live media innovation. We continue to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years.

Copyright © 2022 Grass Valley Canada. All rights reserved. Specifications subject to change without notice.



Bénédicte Fauveau

Media Relations Specialist