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Case Studies

Case Study

Kahuna Multi-Format Switcher Supports Broadcast Station Growth in Southern China

The Customer

Located in Guangzhou City, TVS is the largest broadcaster in southern China servicing Guangdong Province and Hong Kong. Since going to air in 2001, TVS has built an impressive 20 percent viewer share.TVS operates six channels and currently broadcasts four live daily newscasts in Cantonese and Mandarin, as well as locally produced entertainment shows and soap operas mainly in Cantonese.

The Challenge

Without doubt, China's tiger economy is one of the strongest and most rapidly growing worldwide. A burgeoning Chinese middle class have increasing levels of disposable income and they have a growing appetite for home entertainment, and especially high-definition television (HDTV).

The Grass Valley Solution

Working closely with Chinese systems integrator Suntec, TVS evaluated several solutions available on the market. A broadcaster's choice of production switcher is key, since this device lies at the heart of the stations broadcasts, blending multiple video inputs and integrating digital effects within a mission critical live environment. After much research they selected the Grass Valley Kahuna live production switcher as the core component within their upgrade strategy.

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