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SAM to demonstrate the world's fastest live sports production and replay workflow at CABSAT 2017

Newbury, February, 13, 2017 - At Cabsat 2017, on stand D3-10, Snell Advanced Media (SAM) will be highlighting its game-changing IP and 4K live sports production and replay workflows, the market’s most complete, flexible and cost effective IP Routing System, next-generation Multiviewers and industry-renowned playout solutions.

Naresh Subherwal, Managing Director, Middle East, said, “Following LiveTouch’s incredibly successful launch at IBC 2016, we’re looking forward to showing our customers in the Middle East the huge potentials the solution can bring to their live sports production workflows. We’ve invested heavily in the region and see the Middle East as an important part of SAM’s strategic growth. We’re looking forward to not just showing our range of new products at Cabsat, but presenting to our customers the full end-to-end SAM solutions on offer.”

Live Sports Production and Replay Solutions
SAM’s LiveTouch system offers the most efficient sports highlights and replay workflow on the market today. It offers a unique management system minimizing movements of media in any editing and replay workflow. LiveTouch is also tightly integrated with SAM editors, enabling instant collaboration between replay and production. Users can also instantly publish highlights and replays straight to social media by using SAM’s Momentum workflow technology.

Kahuna and Kula range of multi-format production switchers
SAM’s Kula multi-format production switcher will be on show at Cabsat. Available as 1, 2 & 3 M/E’s and 1 M/E 4K versions, Kula can handle multiple formats making it both future-proof and adaptable for today’s production environment. The 2M/E HD/SD version can be switched to 1M/E 4K mode, allowing users to benefit from higher production values. With a wide range of control panels including the new 24 crosspoint panel available makes operations easy, giving operators access to up to 42 inputs and enabling a larger pool of sources to take to air instantly. SAM’s Kahuna remains the flagship medium to large production switcher in the market. Kahuna’s class-leading technology raises the bar for multi-format operations, supporting any combination of SD, HD, 1080p (level A & B) and 4K, eliminating the need for external conversion.

The World’s most trusted Playout solution
SAM’s ICE channel-in-a-box solution and Morpheus playout automation will be on show at Cabsat. ICE incorporates all the operational, technical, regulatory and commercial functionality required for broadcast playout. ICE integrates with the powerful Morpheus playout automation system, which is perfect for enterprise-scale use for national broadcasts, sports, network origination, central casting and business continuity.

SAM’s IP Routing System – Making the Complex simple
SAM’s IP Routing System offers the most complete, flexible and cost effective IP routing solution on the market today. The system is the first in the industry to support multiple signal types including SMTE 2022-6 and SMTE 2022-7; VSF TR-03 and 04. SAM’s IP solution is also ready to support the new SMPTE 2110 suite of standards as adopted by AIMS. Other key features include:

  • 40 & 25 GbE interfacing
  • Integrated IP & SDI control
  • Audio breakaway
  • Audio & Video processing
  • UHD over IP capabilities
  • SMPTE 2022-7 signal flow redundancy
  • SMPTE 2059 signal timing

Next generation MV-8 series of IP, UHD, standalone, modular and router integrated Multiviewers
Announced at IBC 2016, and on show at Cabsat, is SAM’s new line up of next generation Multiviewers, including the MV-805, a fully featured software Multiviewer for IP in and IP out applications. Available in sizes from quad splits to enterprise monitoring solutions and featuring high-quality image monitoring with IP and UHD options, the broadest range in the industry includes features that support a full range of industry applications including playout, signal monitoring, live production and OB/mobile environments.



Bénédicte Fauveau

Media Relations Specialist