Skip to main content
Login Contact Us

Press Releases

Press Release

Grass Valley Debuts Content Delivery Solution Upgrades at NAB 2017

iTX Integrated Playout and iTX On-Demand platforms offer more speed and flexibility

MONTREAL, April 20, 2017 — The definition of "TV" has expanded greatly over the past several years. While TV once exclusively meant content viewed on a television set, it now also refers to content streamed online, on-demand and through mobile devices. In the age of the on-demand consumer, broadcasters must deliver programs quickly and to the right channels so that viewers can watch what they want, when and where they want. To ease this process, Grass Valley, a Belden Brand, has upgraded the iTX Integrated Playout solution for IP workflow compatibility, and the iTX On-Demand system for faster media processing for video on-demand (VOD) platforms.

"Instead of focusing on getting their content to viewers through one channel at one time, broadcasters now need to disseminate content to multiple channels as quickly as possible, and sometimes even in real-time," said Neerav Shah, senior vice president of strategic marketing, Grass Valley. "Content delivery through multiple channels can get expensive and unwieldy if not handled through effective content delivery solutions. Media owners want to know that each channel is attracting viewers and generating revenue, broadcast professionals want to deliver high-quality programs across platforms and viewers want content their way."

Broadcast professionals have to deliver hours of different types of content quickly and efficiently. Grass Valley's iTX Integrated Playout solution is the world's most advanced, integrated playout platform for broadcast television, delivering over 20 million hours of programming each year. The newly released iTX 2.11 version supports AIMS roadmap IP workflows and virtualization to help guide broadcast facilities into the future of content playout, helping them stay flexible while they leverage efficiency to profitably deliver a great experience for their viewers.

VOD platforms are some of the many channels viewers utilize to watch their favorite programs at a time and place that suits them. The iTX On-Demand system begins automatically packaging content for VOD platforms while it is still airing live. The solution, which can operate on-premises or virtually, now features broadcast mastering at 8x real-time speeds and subtitle mastering support for more than 40 languages to bring content to VOD platforms worldwide in just minutes after the live event has finished. For even higher efficiency and speed, the iTX On-Demand system is integrated into the iTX Integrated Playout system.

"From social media, to online streaming services, to traditional TV time slots, broadcast operators are monitoring dozens of channels to ensure high-quality content is getting to the right viewer at the right time," said Shah. "The process of content delivery goes well beyond initial content creation and distribution, and the iTX Integrated Playout and iTX On-Demand solutions support broadcasters every step of the way."

Grass Valley's content delivery solutions are designed to help lower the cost of the time-consuming and resource-intensive VOD content creation process and then help networks and other content developers monetize that VOD content. Grass Valley's systems also help simplify playout complexity, keeping playout quality high and viewers engaged across channels.

Grass Valley is demonstrating its content delivery solutions at NAB in booth SL106.


For information about Grass Valley solutions and services, please visit

About Grass Valley

Grass Valley is a trusted partner completely focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.

We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc. For more information, visit

Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley, iTX Integrated Playout and iTX On-Demand are trademarks or registered trademarks of Grass Valley. Belden Inc., Grass Valley, and other parties may also have trademark rights in other terms used herein.



Bénédicte Fauveau

Media Relations Specialist