Mo-Sys and Grass Valley Bringing Augmented Reality and Virtual Studio Solution with the Launch of World's First Broadcast Camera with Integrated Camera Tracking at IBC 2017
MONTREAL, September 15, 2017 — Mo-Sys Engineering and Grass Valley, a Belden Brand, have teamed up to produce the world's first broadcast camera with integrated optical tracking technology. Visitors will see the new camera in operation at IBC 2017 from 14th to 19th September on the Mo-Sys Future Zone stand - Hall 8, stand G03, and at Zero Density - Hall 7, stand K31.
Cutting edge AR and VR technology manufacturer Mo-Sys, known for its many first-off innovations, and broadcast giant Grass Valley, known for its broad range of solutions for the broadcast industry including an award-winning line-up of cameras, you are offering a fully optimized solution by incorporating Mo-Sys's industry-standard StarTracker tracking technology with the Grass Valley LDX Series Cameras.
Marcel Koutstaal, vice president of cameras, Grass Valley, said, "Providing an integrated camera system to support live productions with augmented reality and virtual sets removes the complexity of such application and therefore it will improve the business model for augmented content in live productions."
When making cutting-edge live augmented reality and virtual studio productions, the alignment between the camera and the tracking solution is vital. Any tolerance between these two elements will instantly break the fragile magic of virtual studio productions. Koutstaal continues, "By teaming up, we make sure that the magic continues and can steam ahead to the next level with this integrated solution." Through the development of the new built-in StarTracker, Mo-Sys and Grass Valley have given the industry its first broadcast camera featuring integrated optical tracking.
Mo-Sys turned the industry on its ear with the advent of StarTracker, by literally eliminating the "black art" formerly associated with camera tracking technology, thus single-handedly enhancing the industry's acceptance of virtual studio solutions. Now, through its alliance with Grass Valley, another breakthrough is realized by putting tracking technology inside the camera. This significantly diminishes setup time and complexities by removing the need for bolt-ons and additional cables, as well as offset and weight considerations, lending StarTracker ideal for SteadyCam and hand-held applications.
Michael Gleissler, Mo-Sys CEO said, "Mo-Sys is on a journey to simplify and innovate augmented reality and virtual studios. Through this collaboration with Grass Valley, a leading broadcast camera manufacturer, we continue our quest to make camera tracking systems simpler and more accessible than ever before."
StarTracker is an optical camera tracking system that looks at identical retroreflective stickers (stars), that are randomly applied to studio ceilings or lighting grids. No additional structures are required. StarTracker provides unlimited freedom of movement while still ensuring accurate real-time position, rotation and lens data.
Grass Valley's LDX 82/86/86N Series cameras have been adapted to include the StarTracker system. The LDX Series cameras combined with Grass Valley's XF Transmission, consisting of the XCU (eXchangable Control Unit) Universe XF base stations and the XF Transmission Direct IP interface, provide power and synchronization internally to the StarTracker system. The camera tracking data goes directly into the XCU in the control room via the camera's Hybrid fiber cable. From there, it can be interfaced over IP to the virtual studio system, such as Zero Density, an innovator in its own right by being the first to employ a gaming engine to the renderer, revolutionizing the efficiency, photo-realism and flexibility of augmented reality and virtual studio rendering systems.
We design and build simple, versatile camera technology products for the film and broadcast industry. Our product range includes remote heads & motion control, broadcast robotics, mechanical and optical camera tracking for AR and VR, and on-set visualization.
Mo-Sys understands the importance of keeping budgets low and shoot times to a minimum and this ethos informs the approach that has enabled us to deliver products to industry giants including the BBC, Warner Bros. and Disney with credits including films like 'The Curious Case of Benjamin Button', 'Social Network', 'Tron - Legacy', 'Life of Pi', 'Gravity' and 'Spectre' and broadcast productions by the BBC, FOX, Red Bull TV and Sky.
About Grass Valley
Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.
We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.
Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley, LDX 82, LDX 86, LDX 86N and XCU are trademarks or registered trademarks of Grass Valley Canada. Belden Inc., Grass Valley Canada, and other parties may also have trademark rights in other terms used herein.
Media Relations Specialist
Want more information? Well, you’re in the right place! Complete the form below and we’ll be in contact ASAP