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Press Release

SAM appoints Sandra White as VP North America Sales

Newbury, October 20, 2017 - SAM announces the appointment of Sandra White as the VP of Sales for North America, starting 30th October. Sandra is a sales leader with a proven track record of superb sales performance and who is highly regarded amongst the target customer base spanning broadcasters, service providers, systems integrators and distributors of OTT, Cloud, telco and satellite services. Previously with Tandberg Television and Ericsson, White has developed the plans and led the teams to successfully deliver strong market share growth in highly competitive markets.

CEO Eric Cooney commented, “I am delighted that we have been able to secure Sandra for this key sales leadership position. The incremental growth opportunity for SAM in the North American market is clear and compelling and I’m confident that Sandra’s addition will only accelerate our success in the region.”

“This is a really exciting time to be joining the SAM team,” said Sandra. “The company has continued to win projects at the forefront of the industry’s transition to IP, UHD, HDR and, of course, to software based cloud solutions. I look forward to building on that success with the North American team.”

About SAM Formed from the fusion of Quantel and Snell, SAM is a new company with a unique mix of experience and energy. We have the vision to deliver business-transforming solutions across the media production ecosystem. Our future-ready systems enable broadcasters, content owners and service providers to evolve their business models to succeed in the consumer-driven era. We understand that it’s not only about the future – to get there, today’s needs are also paramount; our smart, agile technology maximizes efficiency and productivity in today’s rapidly changing media landscape.



Bénédicte Fauveau

Media Relations Specialist