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EMEA and Americas Leadership Appointments Set to Boost Grass Valley Regional Sales and Customer Engagement Capabilities

MONTREAL, July 23, 2018 — Grass Valley, a Belden Brand, is leveraging the track record and industry expertise of two of its long-standing sales executives to increase its ability to serve customers in EMEA and the Americas. The company has appointed Jan-Pieter van Welsem to the position of vice president sales, Americas and Tim Banks to the role of vice president sales, EMEA. These appointments will help drive Grass Valley's Number One market position, and continue its commitment to leading customers through the enormous, ever-evolving market challenges they face today and in the future.

van Welsem has held marketing and sales director roles at Grass Valley and Belden for the last 10 years and has a proven track record for delivering outstanding growth across key accounts. He has successfully helped customers implement strategic and operational transformations, enabling them to better position their business in today's fast-changing media environment.

Over the last 18 years with SAM (now Grass Valley), Banks has been devising and implementing the company's sales strategy, managing the regional sales teams, and leveraging channel relationships to drive continued growth. He will work closely with Grass Valley's customers to help them transition to flexible infrastructures that best suit their business and operations goals.

"Grass Valley's success and growth in EMEA and the Americas comes down to the experienced team we have on the ground," commented Arlene Campbell, senior vice president sales at Grass Valley. "Jan-Pieter and Tim bring extensive market expertise and a deep understanding of the Grass Valley business, our customers' needs and the unique solution benefits across our portfolio. Broadcasters and content creators are under increased pressure to implement agile, efficient operations that can scale and respond to shifting market demands. These appointments in two of our top markets represent the dedication Grass Valley has to helping our customers achieve this by choosing the best approach for their business."


About Grass Valley

Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.

We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc. For more information, visit

Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.



Bénédicte Fauveau

Media Relations Specialist