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Grass Valley and Populous Enable eSports Stadium Arlington Texas to Deliver Amazing Experiences from Camera to Console

MONTREAL, September 13, 2018 — Grass Valley, a Belden Brand, today announced its live video production solutions will power the innovative Esports Stadium Arlington, North America's largest premier eSports stadium. Grass Valley's solutions will provide professional grade broadcast production, delivering live gameplay and competition action to audiences around the globe via online channels, such as Twitch and YouTube.

Investing in the rapidly growing eSports market, which is expected to generate global revenues of $1.65 billion by 20201, the state-of-the-art Esports Stadium in Arlington opens at the end of the year in the city's redeveloped Convention Center. Created in collaboration with Esports Venues LLC, NGAGE Esports and Populous, the $10-million, 100,000-square-foot space will be the largest and most flexible dedicated eSports stadium in the country, hosting premier, high-action 'experiential' events for thousands of fans each year from leading gaming companies.

"As the largest premier venue for eSports competition, training, broadcast, content creation and retail in North America, we designed Esports Stadium Arlington to be both dynamic and flexible enough to meet the requirements of a wide range of event formats — scaling to hold an audience of 250 to 2,500," commented Brian Mirakian, senior principal at Populous. "It will offer an unrivaled experience for competitors and spectators alike, and sets a high watermark and new paradigm for eSports venues globally. It was critical that the broadcast technology deliver the quality and flexibility to match, meeting the benchmarks that premier gaming events of any size demand."

With Grass Valley's cameras, ultrafast LiveTouch replay and highlights solution, flexible Karrera K-Frame S-series 3M/E production switcher and the scalable Densité and enterprise-class NVISION 8280 routing solutions at the heart of the new infrastructure, the production team will be able to deliver stunning, broadcast quality images of live gameplay to fans, both at the stadium and around the globe. Grass Valley's scalable, flexible solutions give the production infrastructure agility to be quickly reconfigured to meet the requirements of different event formats, ensuring fast turnaround between events. Eight Grass Valley LDX C86N cameras will be positioned around the stadium to capture the live action, which will be streamed live to online platforms, large screens around the venue, and to apps that will connect the fan community before they enter the stadium.

Marc Scarpa, Founder of Simplynew, the system integrator for the project, commented, "Choosing Grass Valley was a business decision as much as it was a technology decision. There is no other market leader that could have executed at this level with us. They are undeniably a key player in the success of this project."

"The growing eSports market presents enormous potential for venues and content producers to deliver high quality viewing experiences to one of the fastest growing fan bases in the world," said Kyle Luther, vice president sales, North America, Grass Valley. "We are very proud that our solutions have been chosen for such an innovative project as Esports Stadium Arlington, which perfectly positions Grass Valley as the go-to partner for eSports. With the need for flexibility, we are able to leverage our vast experience in broadcast and live production to help customers meet fans' demands for an as-live experience, wherever they are in the world."

eSports will be a major feature at the Grass Valley booth this year at IBC (Hall 9.A01), where an exclusive gaming area will be set up to deliver the live eSports viewing experience.


For information about Grass Valley solutions and services, please visit

About Populous

Populous is a global architecture and design firm that designs the places where people love to be together, like Yankee Stadium, the London Olympics, and the Super Bowl. Over the last 35 years, the firm has designed more than 2,500 projects worth $40 billion across emerging and established markets. Populous' comprehensive services include architecture, interior design, event planning and overlay, branded environments, wayfinding and graphics, planning and urban design, landscape architecture, aviation and transport design, hotels and hospitality, and sustainable design consulting. Populous has 14 offices on four continents with regional centers in Kansas City, London and Brisbane. For more information visit or follow @Populous on Twitter.

About Simplynew

Simplynew is a media architecture firm that has created and designed live participatory and experiential programming for over two decades. Its unique approach consists of combining ground breaking technology with broadcast formats to encourage collaboration between participants during the broadcast and those at a live event. With esports, the company has a 20 year history having collaborated with top gamers, shout casters and producers along with Riot Games, Blizzard, Youtube Games, Twitch, Face it, Dreamhack, G-Net, ESL, AMD Professional Gamers League and Microsoft whom the company designed and installed a state of the art esportsbroadcast gaming facility "Mixer NYC Studio at Microsoft Store".

About Grass Valley

Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.

We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc. For more information, visit

Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.

[1] Statista: eSports market – Statistics & Facts



Bénédicte Fauveau

Media Relations Specialist