NVP Optimizes OB Fleet for 4K UHD and HDR with Live Production Solutions from Grass Valley
MONTREAL, March 18, 2019 — Italian production specialist NVP has selected a wide range of live production solutions from Grass Valley, a Belden Brand, for an upgrade to its outside broadcast (OB) fleet to support growing viewer demand for 4K UHD and HDR content. Installed in NVP's OB4 and newly launched OB6 vehicles, this robust enhancement strengthens NVP's position as a leader in live production in Europe.
Both trucks are equipped with Grass Valley's 4K UHD and HDR-capable, Kahuna 9600 production switcher, Kaleido multiviewers, Densité modular infrastructure, Sirius 840 router and KudosPro converters. These solutions were chosen for their excellent picture quality, flexibility and exceptional resilience. The powerful 4K UHD and HDR capability of the Kahuna 9600 and its seamless integration with the Sirius 840 router, together deliver a completely scalable path to all functionality and format requirements — all critical factors for NVP.
"Viewers have long judged video content by the quality of images on their screens, which is why we're always pursuing the next breakthrough in technology, setting a benchmark for the highest quality live productions. Our customers know they can rely on us to meet shifting demands, like the rise of 4K UHD and HDR, and enable them to efficiently deliver the content their viewers want," said Natalino Pintabona, chief executive officer at NVP. "Having collaborated with Grass Valley over the years, we knew from past experiences — and successes — that they were the logical choice for this important project. We now have a robust set of solutions that enable us to meet the increasingly complex production needs for live sports and entertainment broadcasts. The Grass Valley workflow also drives greater operational efficiency, helping us work smarter so we can make the most effective use of our resources."
The project's system integration, design and build was provided by Video Progetti, a leading Italian systems integrator and long-term Grass Valley channel partner.
"It was crucial for us to future-proof these first-class trucks with the best and latest technologies that could support live 4K UHD/HDR productions," added Carlo Struzzi, chief executive officer at Video Progetti. "When it came to sourcing critical elements like production switchers, routers and multiviewers, we knew to look no further than to Grass Valley. These solutions are helping make NVP's OB vans a model in technical and operational efficiency for the industry."
"It's imperative that broadcasters are equipped with the right tools and technologies that enable them to meet the growing expectations of viewers," said Tim Banks, vice president of sales, EMEA, Grass Valley. "We're proud to be working with NVP helping them to deliver the highest quality live productions with a rock-solid and future-proof solution for their OB fleet."
NVP plans to launch a third 4K UHD and HDR-enabled OB van in 2020, as it continues to expand its operations both in Italy and across other markets.
For information about Grass Valley solutions and services, please visit grassvalley.com.
About Grass Valley
Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.
We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.
Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.
VP, Marketing Communications
Media Relations Specialist for LATAM
Want more information? Well, you’re in the right place! Complete the form below and we’ll be in contact ASAP