MONTREAL, October 19, 2020 — Grass Valley today announces that Sinclair Broadcast's Del Parks has been appointed as chair of GVX, its customer council made up of globally recognized media technology leaders from some of the largest and most innovative media brands in the industry. Parks, an award-winning and respected technology executive, has helped build Sinclair Broadcast Group into one of the largest content creators and distributors in the U.S. Parks will lead the customer group to drive Grass Valley's efforts to move media technology innovation forward and deliver solutions that match the challenges facing today's content producers and distributors. He is EVP and CTO at Sinclair Broadcast Group and a Fellow of The Society of Motion Picture and Television Engineers (SMPTE).
"The relationships we've built over the last 60 years are central to our unique ability to engage with the industry's greatest minds and influencers. GVX lies at the heart of our commitment to listen to and understand the needs of the market so we can develop the technology that our customers need to navigate through the biggest shift the industry has ever seen," said Tim Shoulders, Grass Valley's CEO and president. "We are delighted that Del has accepted the position of chair of GVX. His enormous influence in the industry is critical to helping us develop a roadmap that drives the business of broadcast forward."
The GVX Customer Council was launched in June 2020 and convenes regularly. It discusses market conditions, technological advancements, and other themes that impact both suppliers and buyers, feeding directly into Grass Valley's product development strategy.
Del Parks added: "An initiative like GVX is vital to ensuring customers are heard and have a platform to collectively drive the direction of the wider industry. I'm excited to take on the role of chair and look forward to collaborating with my fellow council members and the Grass Valley team to deliver outstanding results."
Alongside Parks, GVX includes industry leaders, such as Helen Clifton from ABC Australia, Ruba Ibrahim from Al Arabiya Network, Gordon Castle from Discovery, Mauricio Felix from Globo, Dave Mazza from NBC Sports, and Scott Rothenberg from NEP and many others from large media enterprises around the world.
About Grass Valley
Grass Valley's end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses.
We are the trusted partner to many of the biggest and most creative names in the media and entertainment business, enabling the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for 60 years and is owned by Black Dragon Capital.
About Sinclair Broadcast Group, Inc
Sinclair is a diversified media company and leading provider of local sports and news. The Company owns and/or operates 23 regional sports network brands; owns, operates and/or provides services to 190 television stations in 88 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
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