MONTREAL, November 1, 2021 — iQiyi, the leading Chinese online video service, has chosen an end-to-end Grass Valley workflow to underpin its outside broadcasting (OB) van upgrade and drive 4K UHD content creation for its audiences. As part of its mission to produce and deliver enhanced content experiences for its over 100 million streaming subscribers, the Beijing-based media organization has selected a suite of future-ready, IP-based live production solutions to support 4K UHD production of live entertainment shows.

Building upon an established relationship with Grass Valley, iQiyi made its first strides towards bolstering its high-resolution production ability earlier this summer with the purchase of a range of LDX 86^N cameras for its OB fleet, providing 4K UHD and HDR image capture. With the flexible and customizable acquisition capabilities in Grass Valley's camera technology, iQiyi's production team can effortlessly switch between HD and 4K UHD formats based on individual event requirements.

Grass Valley's Karrera K-Frame production switcher provides multiformat support for iQiyi's complex and changing production environments. The robust, end-to-end IP live production workflow is underpinned by GV Node, Grass Valley's real-time routing and processing solution and the Densité 3+ FR4 signal processing frame. IQiyi has also selected the GV STRATUS toolset to upgrade and simplify its video production and content management workflows — essential for getting live content on-air in today's multi-platform, multi-device environment.

"Our subscribers are demanding more captivating streaming content — and they want to enjoy it in the highest quality possible," said He Yi, Chief Engineer at iQiyi. "Our goal is to be at the forefront of content creation in China, and as a part of that, unlocking our 4K UHD potential has been a key focus. Grass Valley was the clear choice to partner with, its technology portfolio provides a smooth and quick transition to IP-enabled workflows fit for the future of media production, and Grass Valley's industry pedigree and expertise ensures we can trust them to provide reliable and highly-specialized solutions."

Greg de Bressac, vice president, sales, APAC at Grass Valley said, "Media organizations across the region — and globally — are stepping up their production capabilities and delighting viewers with stunning quality 4K UHD video. Shifting to IP-based workloads and adding versatile and high-performance cameras to your live production portfolio is a great way to kickstart 4K UHD content creation and distribution. We're thrilled to be partnering with iQiyi to help the company deliver outstanding viewing experiences to millions of subscribers."

The sale was via Grass Valley Channel partner, Beijing Sailing Hightop.

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About Grass Valley

We love live! Grass Valley is the leading technology provider for the live media and entertainment market. We work with 90% of the world's major media brands, powering their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. As the number one trusted partner in media technology, we enable content owners and service providers to create and deliver compelling live experiences in the most efficient way.

Whether it's IP-native cameras or state-of-the-art cloud production platforms, we're at the forefront of groundbreaking live media innovation. We continue to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. grassvalley.com.