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Grass Valley and media giant Globo announce multi-year partnership enabling cloud migration of production capacity

Globo is optimizing their operational resources with GV cloud migration


MONTREAL, CANADA – March 20, 2023 – Grass Valley, leading innovator of live production solutions, announces a multi-year partnership with Brazilian media organization Globo to migrate its media and broadcast Live production operation to the cloud for small and medium size events, supporting Globo’s efforts in the digital transformation of its business.

Globo will be relying on Grass Valley’s Agile Media Processing Platform (AMPP), the unique and innovative platform that allows advanced media operation to be deployed in the cloud, to modernize and grow its content creation capacity without being tied to costly hardware investment cycles. AMPP offers Globo a pay-as-you-go OpEx eliminating certain operating expenses.

“Grass Valley has been a Globo partner for years and has helped to modernize the station's infrastructure and systems, including IP migrations, and is now an important partner for our migration to the cloud,” commented Mauricio Felix, Technology Director at Globo. “It’s been a journey of learning and collaboration between Globo and Grass Valley and our cloud migration is a cornerstone of our transformation, not only providing cost-savings, but mainly a greater agility to increase our content production at a dramatically increased scale.”

“As leading media companies like Globo transform their operations, they need partners that can support them in their transition to the cloud. Grass Valley is perfectly placed to enable this growth,” said Tim Banks, chief revenue officer of Grass Valley. “As Brazil’s largest media group, Globo and its innovation focus combined with Grass Valley’s world-leading cloud solutions and extensive product portfolio is a perfect match.

Grass Valley is uniquely positioned to provide innovative technology and solutions to support Globo’s digital transformation. Globo’s cloud migration is core to their strategy to maintain their position as a leader in the global media marketplace.

About Grass Valley

Grass Valley is the leading media technology provider for the media and entertainment industry. Trusted by the world’s top media brands, Grass Valley is empowering content producers to deliver great live experiences through best-in-class hardware and software solutions that improve efficiency and reduce costs.

Supporting customers across the globe, Grass Valley is at the forefront of groundbreaking live media innovation and continues to create the future of live media production.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. For information about Grass Valley, go to

About Globo

Latin America’s largest media company, Globo, brings together free-to-air and pay TV channels, in addition to digital products and services. Its linear channels speak to more than 100 million people in Brazil every day. And, thanks to its wide network of partner affiliates that covers the entire country, it is able to be local, regional and national at the same time. In 2018 it started its digital transformation journey, becoming a mediatech company, strongly supported by technology and focused on direct relationships with consumers. It provides audiences a complete viewing experience, which combines the ability to produce high quality content with technological expertise, with distribution on various platforms, such as TV Globo, a free-to-air TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports; and entertainment Gshow, among others.



Bénédicte Fauveau

Media Relations Specialist