AMPP’s cloud enabled rapid deployment of live production workflows with distribution to over 45 international broadcasters

MONTREAL, CANADA –May 20, 2024 – Grass Valley®, the leading innovator for live production solutions, proudly announces its partnership with SPL Media House (SPL MH) in Riyadh, Saudi Arabia, marking a significant milestone with its cutting-edge AMPP SaaS Platform deployment in the region. As the media arm of the Saudi Pro League, SPL MH began using Grass Valley’s AMPP to produce and distribute content.

SPL MH also uses Grass Valley’s Framelight-X cloud-native asset management solution to create various video packages featuring Saudi Pro League clubs, players and highlights that are streamed via various digital platforms.

When the Saudi Pro League first tasked SPL MH with distributing match content, there was no legacy broadcast hardware in place. And, given that the first match was set to begin in just six weeks, they decided that the solution needed to be a cloud-based infrastructure that could be deployed quickly without complicated third-party systems integration.  

According to Peter Van Dam, COO for SPL Media House, “Grass Valley’s AMPP proved to be the only end-to-end SaaS platform in the world that could be run in the cloud and ‘built-out’ in our very tight timeframe. It is also the only ‘tried-and-tested’ solution that is reliable and robust enough for our demanding application.” AMPP’s SaaS model also enabled an “OpEx” model versus the traditional hardware-based “CapEx” model. AMPP’s workflows can be easily integrated, modified, and scaled as needs change.

“With a global audience of roughly 140 million viewers, there is strong interest in watching our matches and following our teams and players,” Van Dam said. “We were free to deploy an all-native-cloud solution because we weren’t locked into any traditional hardware or infrastructure.”

To deploy AMPP, a small room in SPL MH’s production facility was turned into an international broadcast Network Operations Center (NOC). Feeds from the nine matches produced weekly are sent to AMPP via Haivision & LiveU SRT or NDI from the outside broadcast (OB) trucks stationed at the stadiums. From AMPP, these game feeds are distributed from the NOC to several social media & service platforms used by SPL & rights holders and to create alternative content. In addition, remote commentary & distribution for the WPL “Saudi Women’s Premier League” is fully controlled via AMPP.

“We are pleased that SPL MH is using AMPP to deliver live Saudi Pro League matches to their fans worldwide,” said Hany Bartella, Sales Director for Grass Valley, Middle East and Africa. “All eyes are on what SPL MH and the League are doing. It’s great to be at the core of their innovative operational success.”

Come and visit booth # S1-J10 at CABSAT in Dubai from May 21 to 23, 2024 and discover how Grass Valley is shaping the future of Media Production.

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About Grass Valley

Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world’s major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.

From IP-native cameras to state-of-the-art software and hardware production and playout systems, we’re at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.