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Playbox Technology

Playbox TechnologyIn collaboration with Grass Valley, we offer an all-encompassing Broadcast Video on Demand (BVOD) ecosystem. This comprehensive suite includes:

  • Content Management System: A robust platform for organizing and distributing digital content.
  • Metadata Management: Tools to manage information about media content, enhancing discoverability and organization.
  • Streaming Technology: A complete solution for streaming Linear, Live, and Free Ad-Supported Streaming TV (FAST) channels.
  • Analytics: Insightful tools to analyze viewer behavior and engagement, allowing for optimized content strategies.
  • Monetization Models: Diverse revenue generation through Advertising-based VOD (AVOD), Subscription VOD (SVOD), and Transactional VOD (TVOD).

Monetization is facilitated through various models, including AVOD with dynamic ad insertion via SCTE triggers or VAST/VMAP from PlayBox Technology’s ad server, SVOD, and TVOD. Our ecosystem is fortified with analytics capabilities to collect valuable data on viewer interactions, which is pivotal in refining content offerings. Additionally, we provide personalized experiences to boost user engagement and employ AI-driven strategies to enhance advertiser campaigns.

We’re committed to flexibility and customization, offering tailored modifications and feature enhancements for both the OTT platform and ad server as per client requests. Moreover, we deliver dedicated applications for Android, iOS, and Connected TV (CTV), ensuring a seamless viewing experience across devices.

Playbox Technology and Grass Valley


The broadcast industry is rapidly evolving due to technological innovation and shifts in consumer behaviour, leading to a decline in traditional pay-TV in favour of on-demand and  FAST digital platforms. The joint offer of Grass Valley and PlayBox Technology is pioneering this transformation by offering comprehensive solutions for live media and efficient content delivery, respectively. Grass Valley’s end-to-end products support the transition to digital workflows, while PlayBox Technology’s OTT CMS/FAST platform and Ad server enable cost-effective broadcasting tailored to modern consumption habits. Together, we exemplify the industry’s shift towards high-quality, accessible content across diverse platforms, aligning with the varied preferences of today’s audience.


We offer a unified media ecosystem, merging Grass Valley’s live production and distribution prowess with PlayBox Technology’s OTT, and FAST expertise. This collaboration has birthed a versatile BVOD platform, featuring comprehensive content and metadata management, streaming technology, and analytics for monetization.

The ecosystem is designed to be customizable, catering to broadcasters’ and content owners’ specific needs, marking a significant advancement in the broadcast industry’s adaptation to contemporary video consumption and advertising demands.

Monetization tools

Monetization tools


Advertising-based Video on Demand (AVOD)

AVOD is a digital media distribution model where viewers can access content for free, with the trade-off of watching advertisements. Unlike subscription-based models, AVOD platforms generate revenue through ads displayed before, during, or after the content. This model provides a cost-effective solution for consumers who prefer not to pay subscription fees, offering a wide array of programming supported by ad revenue. AVOD services are growing in popularity, reshaping the digital media landscape by providing an alternative to traditional pay-TV and subscription services.


Subscription-based Video on Demand (SVOD)

SVOD is a monetization model where users pay a recurring fee to access a library of video content. This model has been popularized by platforms like Netflix and Hulu, offering viewers unlimited on-demand streaming of a diverse range of content, from original series to movies and documentaries. SVOD services provide a consistent revenue stream for content creators and a seamless, ad-free viewing experience for subscribers, making it an attractive option for both parties. With its predictable income and the ability to scale based on subscriber growth, SVOD continues to be a dominant force in the digital streaming landscape.


Transactional-based Video on Demand (TVOD) / Pay-Per-View 

TVOD, or Pay-Per-View, is a monetization model where viewers pay per view or rent individual pieces of content. This model, akin to the traditional pay-per-view, allows users to either rent videos for a limited time or purchase them for lifetime access. It’s ideal for content providers with smaller libraries or premium content, offering flexibility for consumers who prefer not to commit to a subscription. TVOD has thrived in the digital era, particularly in the entertainment industry, allowing viewers to access movies or series episodes on a transactional basis, and is expected to continue growing as a popular revenue stream.


Premium Video on Demand (PVOD)

PVOD is a monetization model that offers viewers the opportunity to access new and exclusive video content earlier than its standard release for an additional fee. This model is particularly appealing for highly anticipated movies or special content that viewers are eager to watch without waiting for traditional release cycles. PVOD allows content creators to capitalize on the initial excitement surrounding a release, while providing consumers the convenience of enjoying the latest entertainment from the comfort of their homes. It’s a win-win for both parties, offering early access to premium content while generating higher revenue for creators.


Free, ad-supported television (FAST)

FAST s a streaming service that offers viewers access to a selection of channels and programs at no cost, with the inclusion of advertisements. FAST TV services provide a linear TV experience, similar to traditional broadcast television, but delivered over the internet. This model allows users to watch content for free while the service generates revenue through ad placements. It’s an attractive option for cord-cutters and those looking to supplement their existing streaming subscriptions with more variety.


Membership and Patreon Model

The Membership and Patreon Monetization Model is a dynamic approach to content creation and community building, where creators can earn a sustainable income through a subscription-based platform. This model empowers creators to offer exclusive content, experiences, and perks to their supporters, or ‘patrons’, in exchange for a recurring fee. Patrons gain access to a unique community and enjoy a closer connection with the creators they admire. Patreon’s platform facilitates these transactions, providing tools for creators to manage memberships, sell digital products, and engage with their audience, all while earning money through service and processing fees.


Hybrid Model

Hybrid Video on Demand Monetization Model combines various revenue strategies, allowing content creators to maximize earnings. It integrates AVOD (ad-based), SVOD (subscription-based), and TVOD (transactional) models, offering viewers free content with ads, premium ad-free experiences, and pay-per-view options. This flexibility caters to diverse viewer preferences and consumption habits, enhancing user engagement and revenue potential for creators. Examples include platforms like YouTube and Amazon Prime, which offer both free and subscription-based content.



Dynamic Ad Insertion for Streaming Media

Our combined solution offers dynamic advertising insertion in the whole ecosystem of the content delivery. This method allows for simultaneous display of different advertisements on the streaming media platform.

Dynamic as insertion for streaming media workflow



In the early stages of the internet, video advertising was mainly implemented through Flash animations or GIF images on websites. As a result, advertising became more integrated with the video content itself, and Ads could be inserted before video playback (pre-roll), during (mid-roll), or after (post-roll). The choice of Ad insertion positions depends on the combination of Ad positions that the video service provider wants to use. There are two methods for inserting Ads into live streaming: Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). CSAI involves inserting Ads on the client side, where the client requests Ads from the Ad server when it reaches a cue for Ad insertion and plays the Ads during the specified time period. The Ad server provides the optimal Ad to the specific client and responds with Ad information through data analysis. SSAI, on the other hand, directly stitches Ad media files into the video stream (on the server-side rather than on the client-side). This advantage is that Ad content is not easily blocked or tampered with, and the client does not need to make server interface calls to initiate Ad insertion tasks. In contrast, CSAI requires the client to make requests to the Ad server, which can be easily blocked by plugins or other Ad blockers, reducing revenue for content publishers.



The Society of Cable Telecommunications Engineers (SCTE) has developed SCTE-35, a core signaling standard for advertising and distribution control of content for content providers and distributors. SCTE-35 defines a binary message format for identifying upcoming Ad start points and end points in a live or vod stream, allowing Ads to be seamlessly inserted and removed without affecting the continuity of video playback. SCTE-35 is composed of SpliceInfoSection, which can be represented as structured data in XML or as a binary structure. SCTE-35 tags are supported in HLS/DASH manifests, indicating when to switch to Ad content during a specified time period. There are three ways to encapsulate SCTE-35 in HLS: #EXT-X-DATERANGE, EXT-X-CUE-OUT and EXT-X-CUE-IN, and EXT-X-SCTE35. These tags allow the program to get Ad information from the Ad decision server after reaching the Ad cue.



VAST (Video Ad Serving Template), VPAID (Video Player-Ad Interface Definition), and VMAP (Video Multiple Ad Playlist Protocol) are the main Ad-serving standards established by the IAB (Interactive Advertising Bureau). VAST is the standard between the Ad playback end and the Ad service provider, connecting content producers, content distributors, and Ad statisticians. Ad types that comply with VAST include Linear Ads, NonLinear Ads, Companion Ads, Skippable Linear Ads, and Ad Pods. These standards help all participants in the advertising ecosystem work closely together in the process of creating, editing, delivering, and tracking Ads.




Specialized features tailored for you

Deployment Flexibility

The platform is designed to be fully customizable, allowing for both cloud-based and on-premise deployments. This flexibility ensures that it can cater to the specific requirements of different broadcasting scenarios, whether it’s for scalability in the cloud or control with on-premise infrastructure.

Format Support

It supports all major video and audio formats, ensuring compatibility and seamless playback across various devices and platforms. This comprehensive format support eliminates the need for extensive format conversion, simplifying the content delivery process.

AI-powered Advertising and SEO

The integration of AI-powered ad insertion technology allows for targeted advertising, maximizing revenue potential. The platform also includes search engine optimization (SEO) capabilities, which help in increasing the visibility of content on search engines, thus attracting more viewers.

Third party integrations

The platforms allows for seamless third-party integrations, including social media platforms, payment gateways, streaming services and many more, to broaden audience reach and engagement.

Deployable on all major TV platforms

The platform is designed to be deployable on all major TV platforms, ensuring a wide distribution and accessibility of the service.

Live Streaming & Live

The platform offers advanced tools for live streaming and scheduling, enabling broadcasters to manage and deliver content in real-time, including live events and meticulous planning and organization of content, ensuring programs are aired according to a precise timetable.

Unique Sales Points

Complete media end-to-end comprehensive platform to launch and manage FAST TV / AVOD channels


Streamlined Broadcast Monetization

Fully integrated, robust video streaming and monetization solution for broadcast and connected TV.

Integrated Streaming Solutions

Integration with GV Playout X and Linear Live Streaming and Scheduling Tool

Dynamic Analytics

Advanced Video and Advertisement Real-Time Analytics

White-Labelled CMS

White-labelled OTT CMS with inbuilt AI-based SEO settings, enhancing content discoverability and audience reach.

SCTE & VAST Ad Integration

Inbuilt AI-based ad Insertion System supporting over 30 ad serving formats

Geo-Targeting and Ad Blocking Resilience

Delivery of content and ads tailored to users’ locations, as well as safeguarding platform robustness against ad-blocking software

Scalable Content Processing

Batch uploading, and a user interface designed for large content libraries

Seamless integration

Integration with encoding software, custom-brand portals and various video players

Combined Offer with Grass Valley

Flexible, Scalable, Cloud-First Playout Solution

Playout X

Playout XPlayout X is a broadcast-grade solution for schedule-driven playout, built on Grass Valley's legacy of playout and automation. It is built on the GV AMPP Platform, allowing for flexible deployment of playout channels to meet modern media delivery and consumption challenges. The key principles of AMPP are the definition of "edge computing," taking advantage of massively scalable cloud-native technologies. High-density channel deployments can be achieved with a choice of OS — Linux or Windows — for dramatically lowered cost of ownership.

Playout X channels can be deployed at scale on-premises, in public or private cloud, or in any combination of these, enabling video processing to be best placed to suit media locality or signal hand-off. Centralized orchestration provides a single "point of truth" for managing and monitoring these diversely deployed channel legs from anywhere in the world.

The video features live inputs and unlimited outputs, as well as audio support for up to 64 audio pairs per channel. It supports multiple languages/track shuffling, substitution, audio description/described video, Dolby D, D+, and E support, integrated audio loudness correction (ALC), and Kantar and Nielsen audio watermarking.

Ancillary data includes SCTE 104/35 support, multilingual closed captions/subtitles, open captions/subtitles, DVD bitmap, and SCTE-27 subtitles. Graphics support includes native logos, DVE, HTML5 graphics rendering, and NDI fill and key input.

UX features include network overview, schedule control, offline schedule building, commercial minutage counters, over and underrun alerts, multiple timers and clocks, multichannel and gang controls, user customizable interfaces using GV.UI, and assignable user rights. Workflow features include integrated Framelight X for playout asset management, sequential search and drag and drop to playout, secondary record, scheduling API, missing material API, and AsRun API.



Multi Channel VOD and FAST Platform

PlayBox Technology's OTT content management systemPlayBox Technology's OTT content management system (CMS) offers the most cost-effective solution for launching an OTT video platform that combines live channels with on-demand media. 

Available for purchase or as a rental, the system supports unlimited subscribers, video on demand (VOD) content, and live channel listings. It includes desktop and mobile applications (Windows, Linux, iOS, and Android), is white-labeled, and provides full control over the back-end, featuring advanced subscriber management and configuration options.

You can set up your preferred payment gateways or integrate advertisements through our ad server, Google Adsense and other ad providers.

Our seamless transition process for deploying our OTT CMS ensures a stress-free and prompt onboarding experience. Our committed internal support team will collaborate with you to create a specific timeline for full deployment and offer continuous support during the transition.

The CMS offers various features, including live streaming services, data analytics, localization and region-specific content, SEO and SMTP, and API integration with third-party databases. Users can also use the CMS to manage localization settings and enable multi-language translation functionality for the platform.

The CMS also includes a powerful Subscriber Management System (SMS), which allows users to display and analyze subscriber data, manage localization settings, and enable multi-language translations. It also includes an API integration with the TMDB database and allows users to log in with social media accounts for sharing and comments.

Apps are available for Windows, Linux, iOS, and Android platforms to be included with the OTT CMS.

Some of the available deployments include moderator access rights, compliance, traffic systems, subtitle and captioning, digital rights management, content delivery networks, disaster recovery, cloud storage, connectivity, signal processing, ad monetization, and professional training services.



Ad-serving made easy

Playbox ad serverPlayBox Technology's Ad Server is a versatile ad-serving solution that creates ads that fit every screen, ensuring your message is visible to customers regardless of their device size. It offers out-of-the-box and custom ad formats, working with display, native, and video ads. The Ad Server is a one-stop solution that helps manage complex deals, maximize yield, and harness FAST TV and OTT services. It offers advanced tools for ad podding, inventory management, and real-time analytics for informed action.

The Ad Server plays a crucial role in managing and optimizing ad campaigns across various platforms, including CTV, FAST, and OTT. It works seamlessly with any vendor's FAST or OTT platform, providing businesses with greater control, flexibility, and efficiency in their advertising efforts. Key benefits include its independence and compatibility with multiple vendors' FAST or OTT platforms, centralized ad management, improved targeting and optimization, and accurate reporting and analytics.

PlayBox Technology also offers a solution for building an ad network, allowing publishers to manage and publish all their advertising campaigns from one central dashboard. The company offers a comprehensive suite of ad serving and optimization features for video advertising, including real-time reporting, cross-screen ad serving, and a customizable optimization system. The company offers a cloud-based ad serving and management solution, flexibility across channels, formats, and platforms, SSP programmatic technology, DSP technology, integration with other ad agencies and networks, REST and JS API for statistics, push notifications, video ads, smart links, HTML5 ZIP and 3rd-party support, and more.