Chris Merrill, Product Marketing & Klaus Weber, Principal, Camera Solutions and Technology
HDR is generally recognized as the next big thing in content delivery with an immediate perceivable benefit for the consumer. The ability to produce HDR content in HD removes the significant bandwidth requirements needed for HDR in 4K UHD and can be more quickly deployed.
HDR is shaping up to be the next major advancement in the viewing experience, with consumers praising the image improvements and broadcasters working to find the best options for delivery. Grass Valley's HDR solutions allow its customers to choose the best approach for their specific production needs today, whether that be HD, 4K UHD or both, plus an easy upgrade path for tomorrow's demands with GV-eLicenses as production requirements change.
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