MONTREAL, CA – April 3, 2025 —Grass Valley and Ross Video are pleased to jointly announce Grass Valley’s Maverik X Production Switcher, powered by AMPP OS (Agile Media Processing Platform), can now be directly controlled via Ross Video’s OverDrive. This collaboration enhances flexibility for broadcasters, enabling seamless interoperability between two industry-leading production technologies for studio production.
By working closely together, Grass Valley and Ross Video have expanded OverDrive’s capabilities to include the Maverik X Production Switcher, reinforcing both companies’ commitment to open and adaptable production workflows. Ross Video continues to expand OverDrive’s compatibility with a wide range of third-party devices — enabling customers to utilize the production tools that work best for them.
“Media organizations today demand the freedom to build systems that match their unique workflows by integrating the best solutions from across the industry,” said Adam Marshall, Chief Product Officer at Grass Valley. “With OverDrive support now available for Maverik X, media organizations can modernize their technology infrastructure while maintaining the familiar OverDrive user experience—minimizing disruption for operators while leveraging AMPP’s advanced processing technology for greater agility and flexibility in hybrid deployments.”
“AMPP OS was designed from the ground up as an open platform, built to enable seamless integration with best-in-class solutions across the industry,” Marshall continued. “The growing adoption of the GV Technology Alliance is a testament to this commitment. We’re excited to see industry-leading automation tools like Ross Video’s OverDrive now providing direct control over AMPP OS-based solutions like Maverik X. This deep, bidirectional collaboration underscores our mission to deliver unmatched choice and flexibility for customers.”
Ross Video’s OverDrive powers thousands of hours of live production every day, trusted by leading broadcasters around the globe for its tight newsroom integration, intuitive UI, and powerful rundown-based control. Now compatible with over 220 third-party devices, OverDrive gives producers and TDs the confidence to execute fast-paced shows with precision and consistency.
“Automation is no longer just a nice-to-have — it’s essential to producing more with less, and doing it reliably under pressure,” said Jeff Moore, Executive Vice President and Chief Marketing Officer, Ross Video. “We’re pleased to see this integration with Maverik X, further expanding OverDrive’s reach within today’s dynamic, multi-vendor environments.”
This collaboration between Grass Valley and Ross Video marks a significant step toward broader interoperability. Both companies are committed to further expanding OverDrive control across additional AMPP-powered solutions in the future. By continuing to enhance compatibility, Grass Valley and Ross Video aim to empower broadcasters with greater efficiency, flexibility, and innovation in live production workflows.
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About Grass Valley
Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.
About Ross Video
Ross powers live video productions for billions of global viewers daily with the industry’s widest range of high-impact, high-efficiency solutions, and services. Ross makes it easy to create compelling news, weather, and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.
Ross Video Media Contact
Erica Watts Director of Communications
Email: erica.watts@rossvideo.com
www.rossvideo.com
Grass Valley Redefines Media Production with Cutting-Edge Innovations and the Power of the GV Alliance at NAB Show 2025
MONTREAL, CANADA – March 18, 2025 – Grass Valley, the media and entertainment industry’s leading technology innovator, is set to make a bold statement at NAB Show 2025 with a reimagined booth presence that showcases how the company is setting the pace for industry transformation through the dynamic power of the GV Media Universe (GVMU).
The new location in the North Hall, booth N506, will offer a refreshing new look and layout to fully demonstrate the integrated GVMU ecosystem that covers every stage of the production workflow, from image capture to delivery. From the power of the AMPP platform to the renowned LDX 100 Series camera fleet, production switchers, and media infrastructure, Grass Valley will be showcasing the full suite of pioneering tools driving the new media revolution.
Game-Changing Solutions
“The dawn of a new age of media production is here, and we’re looking forward to meeting with customers and partners at our booth to demonstrate how the GV Media Universe is revolutionizing the production landscape for media companies around the world,” explains Grass Valley President and Chief Operating Officer, Jon Wilson.
“Our industry is in a pivotal moment with many complex challenges facing media businesses as they transition to a new way of operating while continuing to deliver great stories and drive down technology costs to a more sustainable long-term model. This is where the GVMU is changing the game for organizations of all sizes and we’re excited to share how we’re leading the media revolution at NAB Show this year.”
At the heart of the GVMU is the AMPP platform: the operating system for media production, bridging hardware and software solutions, and powering high-performance workflows across live production, content management, automation and distribution. Adoption rates for AMPP have skyrocketed, with average usage eclipsing 11 million hours per month. AMPP’s success is the foundation for the company’s wider growth story, having achieved impressive organic growth of more than 25% in 2024, and significant industry recognition through various awards and patents.
“Grass Valley’s transformation has been driven by record investments in technology, processes, and people,” says Executive Chairman and CEO, Louis Hernandez Jr. “At NAB Show 2025, we will be demonstrating how our focus on organic growth and true innovation with the GVMU is enabling a new era of agile, sustainable, cost-effective production and delivery for media businesses everywhere. We’re proud to be setting the pace for industry transformation and look forward to sharing significant new developments with our partners and customers.”
Drama at the Speed of Live
Making its debut at NAB Show is the new LDX 180 camera which features the new Super35 Xenios imager that delivers stunning cinematic depth-of-field, with enhanced definition and vibrancy.
Featuring all of the hallmarks of the LDX Series, including Creative Grading, ensuring artistic control across the lineup, the LDX 180 blends cinematic depth with the speed and precision of live production to redefine how stories are told. The full LDX Series will be on display, including the new LDX 110 with RF for wireless production, and the new LDX 135 with 5G, offering direct AMPP contribution without ingest conversion.
The new Grass Valley booth will offer a showcase of the full GVMU, with products and solutions covering cameras and live production; networking and processing; news and media workflows; content management and editing; linear and event-based playout; and much more. The booth will also host members of the expanding GV Alliance, which brings together companies from across the media and entertainment industries in an open digital community with the shared goal of simplifying production workflows.
In addition, the Grass Valley leadership team will be taking part in the GV Forum 2025 at the Renaissance Hotel Las Vegas on Saturday April 5 from 8am. Hosted by the GVx Council, the event includes executive panel discussions, case studies, exclusive industry research on behalf of GVx from Caretta Research, and AMPP technology demonstration sessions, followed by a drinks reception. Speakers include Del Parks, President, Sinclair Broadcast Group; Dave Travis, Group Director of Content, Broadcast & Platforms, Sky; Rebecca Jackson, Business Development Manager, Caretta Research; and Stuart Baillie, SVP Media Engineering & Global Distribution, Paramount.
And the show-stopping news doesn’t end there, as NAB Show 2025 will also see the launch of a brand new book from Grass Valley Chairman and CEO, Louis Hernandez Jr. Digital Tsunami explores the massive digital shifts shaping the media and entertainment industry, offering critical insights for businesses navigating this complex and ever-evolving landscape.
“The world is riding the crest of a digital wave that is transforming every aspect of our lives,” says Hernandez Jr. in prefacing his book, and with its AMPP-powered GVMU, Grass Valley is leading the media revolution enabling media organizations to thrive in this bold new age of media production, distribution, and consumption.
Join us at our new location, North Hall, Booth N506, at NAB Show 2025, Las Vegas Convention Center, April 6-9, and be a part of the revolution shaping the future of media.
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About Grass Valley
Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.
MONTREAL, CANADA – February 17, 2025 — Grass Valley, the market leader in innovative live production solutions, is proud to announce its participation in FOMEX 2025, the Future of Media Exhibition, taking place at The Arena Riyadh from Wednesday, February 19 through Friday, February 21, 2025. Media professionals and industry leaders are invited to visit Booth SP13 to explore how Grass Valley’s cutting-edge solutions are transforming broadcast and media production across the Middle East.
Empowering Media Production for a Transforming Region
At FOMEX 2025, Grass Valley will highlight its comprehensive suite of solutions designed to meet the evolving needs of broadcasters and media organizations. With an emphasis on flexibility, efficiency, and scalability, these solutions enable seamless live production, integrated workflow management, and agile broadcast transmission—key elements in driving operational excellence and creative storytelling in today’s dynamic media landscape.
Grass Valley’s commitment to regional innovation is further reinforced through strategic partnerships that are reshaping the media environment:
Strategic Focus on the Middle East
Recognizing the Middle East as a vibrant and strategically important market, Grass Valley remains dedicated to supporting the region’s media transformation. Hany Bartella, VP of Sales for the Middle East, states: “The Middle East is a dynamic region undergoing significant evolution in media production. Our partnerships with key industry leaders such as the Saudi Broadcasting Authority and Arabsat underscore our commitment to delivering market-driven solutions that not only address today’s challenges but also pave the way for future growth and innovation.”
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About Grass Valley
Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.
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