Grass Valley Brings Scalable Creative Freedom to Broadcast AV at ISE 2026
Enabling creative freedom, scalable workflows and resilience under real-world pressure
MONTREAL, CANADA – January 15, 2026 – Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3–6, presenting its vision for how modern Broadcast AV teams can build flexible, reliable workflows that adapt to rising expectations without increasing cost or operational burden. From Booth 4Q900, Grass Valley will highlight how teams can combine tools smarter, reuse successful workflows and scale capability with confidence.
As high production quality becomes table stakes across Broadcast AV, differentiation is increasingly defined by adaptability rather than output alone. For enterprise organizations, production quality is not cosmetic; in moments such as earnings calls and investor briefings, it directly influences confidence in the business and can have a material impact on company valuation. Teams are being asked to deliver more platforms, more formats and more consistency, often with the same budgets and team sizes. Grass Valley focuses on giving teams the flexibility and headroom they need to respond to change while maintaining repeatability under real-world pressure.
“At every level of Broadcast AV, we see incredibly smart teams delivering outstanding results under real constraints,” said Jonathan Lyth, Director for Enterprise AV at Grass Valley. “Our goal at ISE is to show how that ingenuity can be turned into lasting advantage, giving teams the confidence to scale, adapt and protect creativity without adding unnecessary cost or complexity.”
At ISE, Grass Valley stands alongside modern Broadcast AV teams shaped by similar constraints and demands. Both operate in environments where ingenuity is essential, failure is costly and resilience matters. Grass Valley’s role is to remove friction, reduce risk and protect the creative moment as complexity grows.
Grass Valley will demonstrate how flexible system design allows smart production setups to become reusable assets rather than one-off solutions. By enabling workflows to evolve without fixed assumptions about scale or function, teams can adapt quickly to new requirements while preserving proven approaches.
The company will also highlight how the economics of scaling production are changing. Rather than overbuilding infrastructure for peak demand, Broadcast AV teams can now grow capability in line with actual needs, aligning cost with use while maintaining the reliability required for live and mission-critical environments.
Reliability remains central to Grass Valley’s philosophy. By embedding resilience into system architecture, systems absorb pressure so teams can focus on execution and experimentation rather than recovery and risk management. In this way, stability becomes a creative enabler, not a constraint.
Grass Valley’s presence at ISE reflects a shared industry reality: more platforms, more outputs and less tolerance for waste. Through open, flexible workflows that connect technologies and remove ceilings, Grass Valley helps Broadcast AV teams turn ingenuity into lasting competitive advantage.
Grass Valley will be exhibiting at ISE 2026, February 3–6, in Barcelona, at Booth 4Q900
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About Grass Valley
Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.
How Grass Valley Helped Bring Blue Origin’s New Glenn Launch to Viewers Everywhere
When Blue Origin launched New Glenn for the NG-2 mission, most people watching saw a clean, seamless broadcast. What they didn’t see was the unusual way it all came together: a live show spread across the country but controlled from one room in Washington, D.C. And in that room, Grass Valley equipment played a quiet but important role.
This wasn’t a typical launch production. It was one of the most ambitious REMI setups ever attempted, and it put Broadcast Management Groups’s workflow and the tools inside it through a genuine real-world test.
What Made This Broadcast Different
Instead of sending large production teams and trucks to every Blue Origin site, BMG centralized almost everything inside their Network Operations Center. From that room, they handled more than 50 live camera feeds coming from places that couldn’t have been more different from one another: the launch pad at Cape Canaveral, the Mission Control center in Kent, the engine manufacturing floor in Huntsville, the New Shepard facilities in Texas, a scenic beach shot, a barge floating out in the Atlantic, and even cameras bolted onto the booster itself.
The people running the show weren’t standing anywhere near those cameras. They were miles away in Washington, switching and shading every feed as if it were all happening right outside the building.
That’s where a stable workflow and reliable hardware mattered.
Inside BMG’s Control Room
On launch day, the NOC didn’t feel like a giant broadcast compound or a truck farm. It felt like a focused workspace where everyone already knew the drill. Operators watched the incoming feeds. Graphics and replay teams checked their systems. Communications ran constantly between the NOC and the crews scattered across Blue Origin facilities.
Almost everything depended on timing and trust. Once the rocket was on the pad, there wasn’t much room for improvisation. The team needed equipment that behaved predictably so the operators could focus on managing the complexity, not wrestling with the tools.
Where Grass Valley Fit Into the Workflow
BMG used Grass Valley solutions the same way many teams do when the stakes are high: quietly and consistently.
The Kayenne switcher sat at the center of the production. With dozens of live sources coming in, the switcher needed to be the part of the system no one had to worry about. It was. Every source, every transition, every move through the timeline … it handled the load without drawing attention to itself.
For a production that required remote shading across more than 50 incoming signals, that consistency mattered. When the NOC team made adjustments, they could trust how the image would respond, which becomes a real advantage when you’re shading a rocket launch from hundreds or thousands of miles away.
As BMG CEO Todd Mason put it, Grass Valley gear has become “part of the backbone” of their REMI workflow. It’s the part you want to set up, lock in, and not think about again.
How Everything Came Together on Launch Day
When the rocket finally lifted off, the room in Washington didn’t erupt or fall silent. People simply leaned in a little closer to their monitors. Some operators watched Cape Canaveral. Others watched the onboard camera. Some focused only on levels and timing. The booster landing added another layer to the moment … the strange feeling of watching a live shot from a barge at sea while sitting in a control room far from the coastline.
Despite the scale of it all, the broadcast felt steady, which is probably the best compliment a production like this can get. No drama. No scrambling. Just a lot of moving parts behaving the way they were supposed to.
What This Means for Future Live Production
The New Glenn NG-2 broadcast showed that a nationwide, multi-location, high-pressure event can be produced with a much smaller on-site footprint than we’re all used to. It showed that a centralized NOC and a cloud-based workflow can handle something as complex as a rocket launch. And it showed how important reliable, familiar equipment becomes when everything else in the production is spread out across the map.
This wasn’t just about proving a technical concept, it was about proving that this way of working is ready for regular use.
Grass Valley’s role wasn’t the noisy part of the story, but it was a steady part of it. And that steadiness helped BMG pull off a broadcast that felt smooth to the audience, even though it stretched across states, time zones, and a rocket heading into orbit.
Saudi Broadcasting Authority Upgrades Iconic Studio A with Grass Valley’s Advanced Live Production Technology
MONTREAL, CANADA – December 11, 2024 – Grass Valley, a leader in live production solutions, is proud to support the Saudi Broadcasting Authority (SBA) in the transformation of Studio A, the core news and talk show studio for Saudi One, the flagship SBA channel. This upgrade aligns with Saudi Arabia’s Vision 2030, emphasizing SBA’s commitment to innovative, high-quality media production.
This transformative journey underscores SBA’s commitment to preserving cultural heritage, promoting social development, and meeting the evolving expectations of its audience both domestically and internationally.
At the forefront of this modernization initiative is the comprehensive integration of Grass Valley’s cutting-edge live production solutions. This strategic investment underscores SBA’s dedication to state-of-the-art technologies, ensuring unmatched quality and elevating media production standards. SBA’s commitment to an elite broadcast strategy positions it as a leader in the region, setting a new benchmark for media excellence.
The extensive modernization of Studio A, successfully executed by Grass Valley partner in Saudi Arabia First Gulf Company (FGC), includes the implementation of advanced TV broadcast studio and production control equipment. Notably, Grass Valley’s 4K-ready solutions, such as the widely adopted LDX 98 cameras, the renowned K-Frame Kayenne 4 M/E switcher, and Densité processing equipment, serve as pillars of innovation within Studio A’s infrastructure.
“This partnership with Grass Valley is crucial for advancing our objectives of excellence and innovation. Grass Valley’s proactive support significantly impacts our progress, highlighting the importance of collaboration in achieving transformative milestones,” said Eng. Hatim Abounassf, Executive Vice President for Engineering Affairs at SBA.
“We are proud and committed to empower media organizations across the Middle East with cutting-edge solutions. Strengthening our partnership with the Saudi Broadcasting Authority and supporting their initiatives is key to redefine the region’s media landscape,” said Tim Banks, Chief Revenue Officer at Grass Valley..
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About Grass Valley
Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world’s major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.
From IP-native cameras to state-of-the-art software and hardware production and playout systems, we’re at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.
Products may be protected by one or more patents. For further information, please visit: grassvalley.com/patents.
Government
G20 Summit, New Delhi brought to millions by Grass Valley
When world leaders met in New Delhi, India for the critical G20 Summit on September 9-10, 2023, news viewers worldwide witnessed live and recorded statements, events and ceremonies from an advanced full-featured, International Media Centre (IMC) created for the event, based on Grass Valley’s transformative Media Universe.
99 Grass Valley cameras captured moments across multiple locations.
Elastic Recorder X and Isilon Storage ensured smooth ingest and secure storage.
K-Frame XP Switchers and Adobe Premiere integration produced an official high-definition feed.
AMPP Workflow
With so many different news organizations requiring immediate access to the G20 video assets, Grass Valley’s Framelight™ X Asset Management was deployed in the IMC along with 10 client workstations. All recorded video was accessible, editable and shareable in real time. Proxy versions were also pushed to Amazon S3, making them available online regardless of the location of the broadcaster.
While international broadcasters with AMPP accounts could access all recorded video assets to create their own reporting, there was also an official high-definition feed produced by the G20 using 10 Grass Valley K-Frame™ XP switchers. One 4 M/E K-Frame switcher was at Bharat Mandapam and nine 3 M/E K-Frame switchers were distributed at the other venues.