MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience
MONTREAL, CANADA – June 15, 2026 – Grass Valley today announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LDX 110 cameras at CarMax Park. The upgrade has significantly elevated the quality and consistency of the organization’s game broadcasts and livestreams, further enhancing the Flying Squirrels’ ability to deliver a more dynamic and engaging viewing experience for fans.
The Flying Squirrels’ new production environment features five LDX 110 camera systems, including one unit in a wireless configuration, delivering the image quality, operational flexibility and broadcast-grade performance needed to support comprehensive live coverage throughout the venue. The deployment reflects the club’s continued focus on raising the quality and consistency of its live game coverage while also strengthening CarMax Park’s capabilities for live sports and event productions.
“There is nothing minor league about our capabilities using Grass Valley equipment,” said Flying Squirrels General Manager Anthony Oppermann. “The overall broadcast and live event production is on a completely different level now. We’ve received very positive feedback from our fans and MLB partners on the quality of the broadcasts, livestreams and in-game presentation.”
The new workflow is further enhanced by Grass Valley’s Creative Grading technology, which allows operators to maintain a consistent and distinctive visual look throughout every game. Its intuitive graphical interface enables rapid adjustments without distracting operators from the live action, helping them stay focused on the moments that matter most. From high-speed plays to emotional crowd and player reactions, Creative Grading continuously supports optimal image quality while preserving the creative vision behind the production. The result is a richer, more immersive viewing experience that helps bring fans closer to the game.
The upgrade has positioned the Flying Squirrels among a small group of Minor League Baseball organizations operating with broadcast infrastructure typically associated with larger sports markets. The improved on-screen presentation has strengthened the club’s ability to deliver an engaging and visually consistent experience across streaming, broadcast and in-venue coverage.
“Fans expect a high-quality viewing experience regardless of market size,” said Greg Doggett, Vice President Sports, North America at Grass Valley. “The Richmond Flying Squirrels are demonstrating how regional sports organizations can adopt the same caliber of technology used across top-tier live sports to deliver stronger coverage, more engaging broadcasts and greater long-term operational value.”
The project reflects a broader shift across regional sports as teams continue investing in modern broadcast infrastructure to elevate live content and strengthen audience engagement across streaming and in-venue experiences.
#####
About Grass Valley
Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.
About the Richmond Flying Squirrels
The Richmond Flying Squirrels, Double-A Eastern League affiliate of the San Francisco Giants, have established themselves as one of the most recognizable brands in Minor League Baseball since their inaugural season in 2010. Guided by three pillars – be different, be impactful and have FUNN – the organization has ingrained itself in Central Virginia, annually reaching more than 10,000 students through the club’s education programs while making 400-plus community appearances. Additionally, the team has renovated multiple youth baseball and softball fields across the city and awarded more than $150,000 in scholarships through its 501(c)(3) nonprofit, Flying Squirrels Charities. The Flying Squirrels consistently rank among the top-drawing teams in MiLB having led the Eastern League in total or average attendance 11 times while topping all 30 Double-A teams in total and average attendance each of the past four seasons. For more information, visit SquirrelsBaseball.com
