MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience 

MONTREAL, CANADA – June 15, 2026 – Grass Valley today announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LDX 110 cameras at CarMax Park. The upgrade has significantly elevated the quality and consistency of the organization’s game broadcasts and livestreams, further enhancing the Flying Squirrels’ ability to deliver a more dynamic and engaging viewing experience for fans. 

The Flying Squirrels’ new production environment features five LDX 110 camera systems, including one unit in a wireless configuration, delivering the image quality, operational flexibility and broadcast-grade performance needed to support comprehensive live coverage throughout the venue. The deployment reflects the club’s continued focus on raising the quality and consistency of its live game coverage while also strengthening CarMax Park’s capabilities for live sports and event productions. 

“There is nothing minor league about our capabilities using Grass Valley equipment,” said Flying Squirrels General Manager Anthony Oppermann. “The overall broadcast and live event production is on a completely different level now. We’ve received very positive feedback from our fans and MLB partners on the quality of the broadcasts, livestreams and in-game presentation.” 

The new workflow is further enhanced by Grass Valley’s Creative Grading technology, which allows operators to maintain a consistent and distinctive visual look throughout every game. Its intuitive graphical interface enables rapid adjustments without distracting operators from the live action, helping them stay focused on the moments that matter most. From high-speed plays to emotional crowd and player reactions, Creative Grading continuously supports optimal image quality while preserving the creative vision behind the production. The result is a richer, more immersive viewing experience that helps bring fans closer to the game. 

The upgrade has positioned the Flying Squirrels among a small group of Minor League Baseball organizations operating with broadcast infrastructure typically associated with larger sports markets. The improved on-screen presentation has strengthened the club’s ability to deliver an engaging and visually consistent experience across streaming, broadcast and in-venue coverage. 

“Fans expect a high-quality viewing experience regardless of market size,” said Greg Doggett, Vice President Sports, North America at Grass Valley. “The Richmond Flying Squirrels are demonstrating how regional sports organizations can adopt the same caliber of technology used across top-tier live sports to deliver stronger coverage, more engaging broadcasts and greater long-term operational value.” 

The project reflects a broader shift across regional sports as teams continue investing in modern broadcast infrastructure to elevate live content and strengthen audience engagement across streaming and in-venue experiences. 

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About Grass Valley 

Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows. 

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences. 

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution. 

About the Richmond Flying Squirrels

The Richmond Flying Squirrels, Double-A Eastern League affiliate of the San Francisco Giants, have established themselves as one of the most recognizable brands in Minor League Baseball since their inaugural season in 2010. Guided by three pillars – be different, be impactful and have FUNN – the organization has ingrained itself in Central Virginia, annually reaching more than 10,000 students through the club’s education programs while making 400-plus community appearances. Additionally, the team has renovated multiple youth baseball and softball fields across the city and awarded more than $150,000 in scholarships through its 501(c)(3) nonprofit, Flying Squirrels Charities. The Flying Squirrels consistently rank among the top-drawing teams in MiLB having led the Eastern League in total or average attendance 11 times while topping all 30 Double-A teams in total and average attendance each of the past four seasons. For more information, visit SquirrelsBaseball.com

Singapore-based broadcast services provider has deployed Grass Valley cameras, switchers and hybrid workflow infrastructure across sports and entertainment productions

MONTREAL, CANADA – May 19, 2026 – Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production operations across APAC and the Middle East. 

The agreement includes the deployment of Grass Valley LDX Series cameras, K-Frame production switchers and Densité/XIP infrastructure to support OB, REMI and hybrid production workflows across sports and entertainment projects. 

Phoenix Broadcast Solutions provides live production services across international sports and multi-event productions, specializing in OB, REMI and hybrid workflows for major sporting events and broadcasters across APAC and the Middle East. As part of the revamp of its operations, the company sought a scalable production ecosystem capable of supporting rapid deployment across multiple geographies and varied production environments. 

“We were looking for a production infrastructure that could scale with the type of projects we are delivering across different markets,” said Siddhartha Tyagi, Founder & Managing Director, Phoenix Broadcast Solutions.  

“That meant improving workflow flexibility and interoperability, supporting UHD and 4K production requirements, enabling REMI and distributed workflows, and maintaining reliability across large-scale multi-venue sports productions. We also wanted the flexibility to work across both IP and baseband environments depending on the operational and regional requirements of each project.” 

The deployment includes LDX 150 and LDX 98 cameras for live sports production, alongside K-Frame switchers with Kayenne and Karrera control surfaces for multi-camera productions across OB and REMI environments. Densité and XIP infrastructure will support a combination of IP and baseband workflows, allowing Phoenix to adapt systems according to venue, project and regional requirements. 

Systems are being deployed in phases in line with Phoenix’s production schedule across APAC and the Middle East, with the Grass Valley and Phoenix engineering teams collaborating on configuration and integration across a range of third-party audio, communications and transmission systems. 

“Grass Valley’s solutions give us the flexibility and reliability we need to deliver at the highest level across multiple markets,” Tyagi added. “This partnership is an important step in building a future-ready broadcast infrastructure.” 

The systems are already in use across Phoenix’s major international productions, improving operational flexibility across projects while enabling faster deployment between regions and greater consistency across workflows. 

For Grass Valley, the agreement strengthens its position within growing live production markets across APAC and the Middle East. 

“Phoenix Broadcast Solutions represents a new generation of broadcast companies: agile, ambitious, and built on deep industry expertise,” says Evan Boyd, Senior Vice President, Sales APAC, Grass Valley. “We are proud to support their journey with solutions that enable both performance and flexibility at scale.” 

The partnership is expected to expand further as Phoenix Broadcast Solutions continues to grow its operations across sports and live event production. 

Visit the Grass Valley booth (5C2-7) at Broadcast Asia 2026, taking place 20–22 May at Singapore EXPO, to find out how the company is supporting media providers across APAC and the Middle East with scalable live production, distributed operations and next-generation broadcast infrastructure. 

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About Grass Valley 

Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows. 

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences. 

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.

Compact HDR-ready remote production units combine native IP workflows, advanced camera shading and flexible live production capabilities for premium sports coverage

MONTREAL, CANADA – May 13,  2026 – Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras and K-Frame production switching technology for premium live sports production across the UK. 

Designed for high-end sports broadcasting, the compact, fast-deploy OB units combine UHD, HDR and high-frame-rate production capabilities with a modern IP-based infrastructure. The trucks support centralized production operations and evolving remote and distributed production models, enabling Cloudbass to deliver premium-quality coverage across top-tier football and major live sporting events. 

The deployment features 32 Grass Valley LDX 150 native IP camera systems, delivering the imaging performance, operational flexibility and Native-IP connectivity required for premium live sports production. The cameras support SMPTE ST 2110 workflows directly from the camera head and are designed to help production teams transition efficiently to scalable live production environments. 

The project also incorporates Grass Valley’s Creative Grading tools to support centralized camera shading workflows, alongside K-Frame production switching capabilities as part of the overall live production architecture. 

“Sports broadcasters and production providers are increasingly looking for ways to expand UHD and HDR capabilities while maintaining operational efficiency and flexibility,” said Mark Gardner, Senior VP of Sales, EMEA at Grass Valley. “These new Cloudbass trucks demonstrate how native IP production, centralized shading workflows and scalable live production technologies can be combined in a compact environment built for the realities of modern sports production.” 

The new units feature fully IP-based workflows and are designed to support remote operations, dynamic configurations and evolving broadcast requirements. The integration was led by dB Broadcast, a long-standing Grass Valley partner with extensive experience in complex broadcast systems integration. 

“This project was about delivering a future-ready IP architecture without compromising the operational practicalities of live OB production,” said Mike Bryan, Technology Director at dB Broadcast. “By standardising on Grass Valley’s LDX 100 native IP camera platform, Creative Grading and K-Frame technologies, we can provide Cloudbass with a consistent production environment from acquisition through to live production switching. 

Supporting around 15 cameras per truck, including UHD and HDR high-speed production workflows, the new units are optimized for long-term sports production contracts while maintaining the flexibility required for evolving sports production workflows. 

Come and see Grass Valley at booth B55 at MPTS at Olympia London on May 13–14, 2026. 

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About Grass Valley 

Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows. 

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences. 

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution. 

Originally published in FEED Magazine

It’s becoming increasingly apparent that broadcast-grade technology is no longer confined to major networks and global sporting events. Now, it’s rapidly becoming a crucial component of collegiate athletics, where universities are producing content at a quality that even rivals professional operations.

This is no more apparent than across three recent deployments in the US at the University of Illinois, University of Pittsburgh and Texas A&M. Using tools from broadcast tech powerhouse Grass Valley, one theme from these projects stood out: the continued move toward future-proof infrastructures is serving to empower both students and professionals to operate at the highest level.

Upgrade without upheaval

At the University of Illinois, the challenge wasn’t just about upgrading, it was about doing so within the constraints of an existing facility while laying the groundwork for long-term growth. Partnering with TAB M Solutions, Grass Valley delivered a hybrid SMPTE ST 2110/SDI environment that strikes a careful balance between innovation and operational familiarity.

The deployment includes native SMPTE ST 2110 workflows powered by LDX 150 cameras, alongside a CCS-ONE camera control system, which centralises shading and enables remote monitoring. By eliminating traditional baseband CCUs, the system reduces both rack space and thermal load – critical considerations in a constrained control room environment.

For Fighting Illini Productions, the impact is instant and strategic. As its associate director of athletics Derryl Myles explains: “Our objective was to elevate our game-day production while positioning Fighting Illini Productions for long-term growth. The hybrid architecture allows us to incorporate IP strategically while still maintaining familiar workflows, and the LDX 150 cameras provide the image quality, flexibility and performance needed to meet the expectations of the Big Ten as well as the fanbase.”

This ‘intentional transition strategy’, as described by TAB M Solutions partner and CTO Kevin Tucker, highlights a key trend in education: universities are not simply replacing legacy systems, they are evolving them. “The hybrid 2110/SDI architecture preserves operational familiarity while leveraging IP where it creates tangible benefits. Deploying the LDX 150 cameras natively over 2110 reduced rack space, heat load and integration complexity while creating a scalable foundation for future expansion.”

Pittsburgh powers up

If Illinois represents a carefully phased evolution, the University of Pittsburgh shows what full IP transformation looks like within a high-demand environment. Supporting more than 150 live events annually across 19 NCAA Division I programmes, Pitt Athletics required a system that could handle scale and complexity.

Grass Valley’s solution centred on a complete transition to a SMPTE ST 2110 IP backbone, anchored by K-Frame XP switcher architecture. The upgrade enables six switcher suites across control rooms, with shared processing, expanded ME capacity and enhanced resilience.

Importantly, this latest deployment followed pre-existing investments. Pitt’s original LDX 86 cameras, installed in 2018, were seamlessly integrated into the IP infrastructure, demonstrating the longevity and adaptability of Grass Valley systems.

“With over 150 events annually, our production demands continue to grow across both broadcast and in-venue platforms,” says director of operations and strategy, University of Pittsburgh athletics, Patrick O’Shea. “The original LDX 86 installation allowed us to operate in 1080p from day one, and this upgrade now positions us for IP, HDR and expanded slow-motion capabilities.”

From an engineering perspective, the transition to IP unlocks new efficiencies. Tucker notes: “By leveraging Grass Valley’s K-Frame XP ecosystem in a full 2110 architecture, we were able to centralise resources, increase capacity and create a clear path toward HDR and expanded super slow-motion workflows.”

Built to scale

At Texas A&M, the focus shifted, with the main goal being to build a forward-looking production ecosystem that bridges today’s needs with tomorrow’s possibilities.

The university deployed a suite of Grass Valley solutions, including K-Frame X switchers, LDX 135 cameras and LDX 150 cameras, creating a robust foundation for high-quality 1080p production with a clear upgrade path to UHD.

12th Man Productions’ associate athletic director Andy Richardson emphasises how, originally, “12th Man Productions first invested in Grass Valley camera technology in 2014 when we upgraded our facility to support the Videoboard shows and ESPN/SEC Network live event programming for Texas A&M Athletics. In 2024, as we turned over a new page in technology by upgrading our live camera systems to support IP 2110 infrastructure and transitioning to HD 1080p, we saw Grass Valley as the ideal partner to elevate our productions. And we couldn’t be happier with the results.”

Delivering Olympic coverage across Europe requires production teams to manage hundreds of feeds, multiple editorial teams and simultaneous live events. For Warner Bros. Discovery, the Olympic Winter Games Milano Cortina 2026 provided another opportunity to operate and refine a production platform, driven by Grass Valley’s AMPP using Framelight X and Playout X, designed to support that scale.

Milano Cortina was my seventh Olympics working with Eurosport and Warner Bros. Discovery. Each Games brings different operational challenges, but this one highlighted how much our production infrastructure has evolved in recent years. 

Over several Olympic cycles we have moved towards a shared production platform connecting editorial teams, operators and engineers across our operations. The aim has been to support both major live events and day-to-day sports production through the same infrastructure. 

Earlier Olympic workflows were organised differently. Production environments were often built around individual events or teams, which meant systems and capacity were spread across multiple locations. Over time, we moved towards a unified platform – built on Grass Valley’s AMPP and underpinned by Framelight X and Playout X – that was capable of supporting Olympic coverage alongside our regular sports output, as well as adding capacity for new channels and capabilities.

Today, through Grass Valley’s Framelight X, teams can access the same production environment from multiple locations. During the Milano Cortina Games we saw around 650 concurrent users working on the platform at peak, with an average of more than 600 users per day across Europe and the US. 

Supporting that level of collaboration requires infrastructure that can evolve without interrupting live production. The core platform powered by Grass Valley’s AMPP operates on a microservices architecture, with the Framelight X workflow engine connecting ingest, content management, central LiveTouch replay management, playout (Playout X) as well as post production. This allowed engineers to update individual components without affecting the wider system. 

In the past, system upgrades were often lengthy processes requiring updates to each individual user’s computer, but changes can now be introduced gradually while production continues. With the GV team, we reconfigured the core AMPP platform through software-defined production for the event instead of rebuilding it as a one-off workflow. This also changed how we introduced new services, by extending existing resources rather than deploying new infrastructure. 

During Milano Cortina, this approach supported the launch of additional pop-up channels alongside our core services. 

Central to all of this was the Framelight X story-centric, continuous media production environment, which is specifically designed for high-demand and distributed operations like ours. Framelight X federated all of our content into a single system, giving us streamlined access to everything we needed – from ingest through to editing and publishing – from any location.  

Scaling ingest and managing content 

One of our priorities ahead of Milano Cortina was ensuring the platform could handle the volume of content we expected to record. Unlike a summer Olympics where most other major competitions are no longer running, the Winter Games sit right in the middle of an extremely busy global sports calendar. So in addition to our Winter Olympics coverage, we were also delivering our regular sports output across Eurosport and TNT Sports, which meant managing multiple events simultaneously. That complexity is added to by the Winter Games being more susceptible to weather delays and last minute rescheduling, as we experienced this year with events being postponed by snow delays. 

Across the Games, the platform handled more than 62,000 hours of recorded content, with peaks of over 4,000 recording tasks in a single day. 

Working with Grass Valley, we completed a migration project that modernised our ingest workflow and expanded recording capacity, moving us away from legacy GV I/O recording workflows using CMF formats and towards an architecture based on MXF and Elastic Record X. 

With this model, the ingest layer remains local while the resources required to run the recording services and connect to Framelight X can scale through distributed infrastructure. At the same time, the platform operates as a single production environment, with media asset management, playout, production tools and post-production capabilities all connected to the same core storage. Content doesn’t need to be moved between systems, and is accessible from any tool, even during ingest, across 22 supported languages. 

This simplifies operations and support, while ensuring content is immediately available to editorial teams. It also reduces duplication across systems and helps teams deliver more content, more efficiently. This allowed us to add 80 additional recording ports to cope with the recording peaks during the Games.  

Alongside ingest, we also identified specific requirements around playout and commercial break handling. Working with Grass Valley, we developed dedicated user interfaces within Playout X to support live operations and simplify how commercial breaks are managed. One of these is the Sports UI, which allows operators in the PCR gallery to manage commercial breaks directly during live production, without needing to be connected to the central playout system. This gives production teams more flexibility during live events while allowing central teams to remain focused on international and master playlists. 

We also extended our approach to regionalization. Alongside a primary international feed, we operate multiple regional channels that can either follow the main feed and replace breaks with local content, or opt out entirely to deliver rights-specific programming. This allows us to maintain a single master playlist while supporting multiple localised outputs in a more efficient and scalable way.

At the same time we reviewed how operators interacted with the platform itself. Following the Paris 2024 Games, feedback from users highlighted the difficulty of locating specific clips within large volumes of recorded content. 

When hundreds of feeds are recorded simultaneously, search and discovery become critical parts of the workflow. Together with Grass Valley we focused on improving Framelight X’s search capabilities and metadata handling within the system, and during Milano Cortina the difference was noticeable. ​​Operators were able to locate relevant material much faster, which helped editorial teams publish content more efficiently across both digital and linear platforms. 

Resilience and distributed production 

Operational resilience is another essential requirement for large-scale live production. For the Winter Games, Paris and London served as our main operations centres for Olympic coverage. The system is designed so that either location can assume control if required; for instance, if an operational issue occurred in Paris, our teams in London could immediately manage recording operations through the same scheduling interface. And vice versa.  

Rather than relying on disaster recovery processes that activate only during emergencies, the platform operates in a balanced mode where redundancy is already built into day-to-day operations. 

The same infrastructure also supports more distributed production models. Across the Games, we delivered 42 linear channels in 22 languages, alongside more than 100 digital channels, supporting over 4,000 live events across linear and digital platforms. 

For some workflows it is no longer necessary to move large numbers of people or equipment to every event location. Infrastructure can remain in central data centres, cloud environments or any hybrid, while production teams connect remotely. For the Milano Cortina Games, I was based in Paris rather than being on site in Italy. From a production perspective this approach allows us to coordinate resources more efficiently across multiple events.

Collaboration and continuous improvement 

Technology provides the framework for these workflows, but large productions ultimately depend on the teams operating them. Our engineering and operations groups are stationed in Paris, London, the US and across Europe with each region handling its own dedicated editorial requirements, and collaboration between those teams is essential during major events. 

Engineers also need to think from the perspective of operators and editorial teams. A workflow that appears simple from a technical point of view may become inefficient if it needs to be repeated many times during a production day. Feedback from operators after each major event helps guide improvements ahead of the next production cycle. 

Looking ahead, our focus now moves to upcoming productions such as [the French Open Tennis Championship at] Roland Garros, while we continue to evolve the platform itself. One area we are exploring is the increased use of 1080p HDR as a mezzanine format for production workflows. We are also building additional media platforms for other parts of the Warner Bros. Discovery portfolio, including free-to-air channels in Nordic markets. 

Each event adds experience that feeds into the next stage of development, and the AMPP-powered platform – driven by the innovative capabilities of the Framelight X and Playout X systems – continues to evolve alongside the production requirements it supports.

John Howard is one of the most experienced Technical Directors in live sports, working week in and week out on NBC’s Sunday Night Football and contributing to 10 Super Bowl broadcasts over the last 20 years. Here, he shares his perspective on the craft behind live production and why the role of the switcher is often overlooked.

When people talk about big championships, everyone talks about the cameras. The new angles, the pylons, everything they added this year. That’s all great. I love that side of it, but that’s not what makes the show work.

The vehicle that ultimately tells the visual story is the switcher. And nobody really talks about that.

And the job itself is often misunderstood. It’s not just cutting cameras. A Technical Director is involved throughout the entire planning PROCESS, not just building the show and setting it all up, but making sure everything works to plan before it ever goes to air.

I’ve been doing this a long time. Sunday Night Football on NBC, week in and week out, that’s my office. I’ve also worked on 10 Super Bowls. The scale is enormous, but that’s not really the challenge.

On this year’s show, we had three fully loaded K-Frame XPs in the compound. One dedicated to pre-game, one I used to cut the live game, and another in a separate unit handling replays and additional elements. All of them were essentially full.

You think 192 inputs is a lot. On a show like that, it’s not. You need that and then some.

What experience teaches over time is how to structure it. What stays close, what moves elsewhere, how everything is organized so it works when the show is live. That’s the job.

“Elegance is the standard. Not flash. Not complexity for its own sake. Elegance.”

If there’s one thing I’ve learned, it’s that the real challenge isn’t the technology. It’s not overthinking it.

There’s a lot of firepower available. A lot of options. And it’s very easy to go too far. It’s easy to over-plan, to overbuild, to try to account for everything. But that complexity comes back in the moment when things get busy.

Most of the work is muscle memory. Sitting at a panel, everything needs to be exactly where it is expected to be. No searching, no hesitation.

That only works if it has been built properly beforehand.

That’s where discipline comes in. If something doesn’t need to be complicated, it shouldn’t be.

A lot of it also comes down to the relationship with the director. There’s an understanding there. Sometimes a call comes in, and holding a shot just a fraction longer helps the moment. That kind of communication isn’t written down anywhere, but it’s critical.

Every show is different. A football show is not built the same way as a golf show. The layout changes, the priorities change, the approach changes.

The system has to adapt to that. The setup needs to follow the show, not the other way around.

On Sunday Night Football, I try something every week. It might be small. It might not even make air. But the goal is always to make something better.

Over time, that becomes a creative back-and-forth. A transition, a look, something subtle that fits naturally into the show.

Not everything needs to be used. If something doesn’t add to the story, it doesn’t belong there.

That’s really what it comes down to.

Sunday Night Football goes up against prime-time entertainment. It’s not just a game. It’s a show. And the audience is broader than people think.

So the question always comes back to the same thing. If the show is watched with no sound, does it still make sense? Does the story come across just from the pictures?

If the answer is yes, then it’s working.

I don’t think we talk about this enough.

Grass Valley, the name alone, it means television. It means broadcast. But what matters is that it keeps moving forward.

The company continues to evolve, continues to innovate, and does it at every level, not just at the very top end. That matters.

And it works because it’s not one-way.

There’s a constant exchange. Feedback goes back to the engineers. Ideas come from real use. Nothing is built in isolation.

A lot of the time, what is needed is actually simpler. It just has a clear purpose.

That’s the relationship. It works both ways.

Every live frame of NFL football in the United States, CBS, Fox, NBC, ESPN, AMAZON PRIME, every single one goes through a Grass Valley switcher.

Think about that.

Seventeen years, across every broadcast, at that level.

That doesn’t happen by accident.

It happens because the product keeps evolving, and because the people using it are part of that process.

And that’s what keeps us all moving forward.

UHD HDR image capture, scalable workflows, and future-ready live production at scale

MONTREAL, CANADA – March 26, 2026 – Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live sports production, delivering a significant leap forward in image quality, production flexibility, and technological innovation for LALIGA broadcasts.

This deployment responds to LALIGA’s RFP, which prioritized maintaining leadership in broadcast production through modern technology and scalable workflows. In meeting that requirement, NVP and Grass Valley have implemented a camera and production system designed to enhance visual quality and support the scale of live match coverage.

The project supports the production of more than 760 matches per season across Spain’s top professional football divisions (LALIGA EA Sports and LALIGA HYPERMOTION) and marks a new benchmark for live football production at scale.

Founded in 2007, NVP has built a strong reputation delivering large-scale international sports productions for global broadcasters and production partners. Building on a long-standing collaboration, NVP developed its proposal in line with LALIGA’s RFP, focused on advancing innovation and premium image quality. With that objective, NVP selected Grass Valley to deliver camera systems and workflows designed to scale and evolve over time. Following LALIGA’s decision to entrust NVP with the production of both -first and second- division matches, the challenging opportunity was to deploy a unified production infrastructure capable of handling a very high volume of live content while further boosting premium image quality. All camera systems were delivered and deployed within an exceptionally short timeframe, meeting the demanding production schedule ahead of the season’s start. Working closely with Grass Valley and systems integration partner Video Progetti S.r.l., NVP implemented a high-performance production ecosystem, spanning traditional OB operations and advanced remote production environments.

The deployment includes 144 Grass Valley cameras, with LDX 135 and LDX 150 systems forming the backbone of seven high-end OB trucks for LALIGA EA Sports (first-division) matches as well as eight OB trucks optimized for remote production in the LALIGA HYPERMOTION (second division). All cameras deliver native 4K UHD images, with the LDX 150 systems providing additional native 4K UHD high-speed capture to enhance live action and replay storytelling. The solution also enables simultaneous UHD HDR and HD SDR production, ensuring consistent visual quality and delivering the required flexibility across all matches.

The camera systems combine SDI and NativeIP connectivity, to support hybrid workflows. JPEGXS directly from the camera head helps address bandwidth constraints in remote production scenarios, providing optimal deployment flexibility. The à-la-carte licensing further allows NVP to dynamically add advanced capabilities such as super slow motion as audience demands evolve.

“Innovation is in NVP’s DNA,” said Ivan Pintabona, CTO at NVP. “With the LDX 150 and LDX 135, we are not only investing in cameras, we are investing in the future of live production. In particular, the LDX 135 cameras have demonstrated exceptional performance in real-world field operations, delivering a clear step forward in terms of image quality, HDR handling, and overall consistency in demanding live environments. These systems allow us to deliver UHD HDR productions with the highest level of reliability, while ensuring we can scale quickly.”

Carlos Ferreira, VP of Sales for Southern Europe at Grass Valley, added: “This project with NVP highlights the power of close collaboration across the entire production ecosystem. Working alongside Video Progetti, we delivered a solution that combines outstanding image quality with the scalability and reliability required for top-tier football production. We’re proud to support NVP in raising the bar for LALIGA broadcasts.”

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About Grass Valley

Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.

Together with integration partner Tab M Solutions, Grass Valley has delivered an IP upgrade to power more than 150 annual live events across ACC competition

MONTREAL, CANADA – March 18, 2026 – Grass Valley has expanded its long-term partnership with University of Pittsburgh Athletics by completing a major upgrade of its production infrastructure, transitioning the department’s broadcast facilities to a SMPTE ST 2110 IP backbone. 

Pitt Athletics supports 19 NCAA Division I programs in the Atlantic Coast Conference (ACC) and produces more than 150 live events annually for broadcast, streaming, videoboards, and internal distribution. The IP upgrade, carried out in partnership with integrator Tab M Solutions, sought to modernize and future-proof Pitt’s live production infrastructure with its original 2018 SDI-based backend approaching end-of-life on several critical components.  

“With more than 150 events produced annually, our production demands continue to grow across both broadcast and in-venue platforms,” explained Patrick O’Shea, Director of Operations and Strategy, University of Pittsburgh Athletics “The original LDX 86 installation allowed us to operate in 1080p from day one, and this upgrade now positions us for IP, HDR, and expanded slow-motion capabilities. Working with Tab M Solutions and Grass Valley allowed us to modernize in a way that protects our existing investments while giving us the flexibility to scale well into the future.” 

The original 2018 installation included 14 Grass Valley LDX 86 cameras including two wireless units that were seamlessly integrated into the new ST 2110 IP backbone.  

The upgrade replaced three V-Series K-Frame switcher frames and three Korona panels with two full-size K-Frame XP frames and three Kayenne panels. Fully populated with SMPTE ST 2110 IP cards, the dual K-Frame XP architecture now powers six switcher suites across five existing PCRs and one new control room, delivering expanded ME capacity, shared processing, simultaneous broadcast and videoboard workflows, and enhanced system resilience. 

Despite coordinating more than a dozen vendors, Tab M Solutions completed the rip-and-replace without disrupting Pitt’s production schedule. 

“Pitt needed a scalable production backbone that could support expansion across multiple control rooms while increasing flexibility and resilience,” said Kevin Tucker, Partner & CTO, Tab M Solutions. “By leveraging Grass Valley’s K-Frame XP ecosystem within a full 2110 architecture, we centralized resources, increased capacity, and created a clear path toward HDR and expanded super slow-motion workflows.” 

Tab M Solutions CEO, Joe Wire, added: “Our relationship with Pitt Athletics has always been centered on long-term strategy. From the original 1080p deployment to this full IP transformation, the goal has been to keep Pitt at the forefront of collegiate production technology. By building on a scalable Grass Valley ecosystem, we’re ensuring that their production capabilities continue to evolve alongside the demands of the ACC, national broadcasters, and emerging content platforms.” 

The project also showcases Grass Valley’s continued growth in collegiate and venue production, demonstrating seamless migration from SDI to IP while preserving long-term camera investments. 

“We’re proud of our long-standing partnership with Pitt and Tab M and the innovations we’re bringing to the collegiate production market,” concluded Greg Doggett, VP of Sales, NAM Sports at Grass Valley.  “This project highlights the longevity of the LDX 86 platform, seamless migration from SDI to 2110 IP, scalability of the K-Frame XP architecture, and a clear path toward HDR and expanded SSMO capabilities.” 

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About Grass Valley 

Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows. 

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences. 

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.

The brand new partnership brings native 2110 cameras and streamlined infrastructure to enhance football and basketball operations 

MONTREAL, CANADA – March 11, 2026 – Grass Valley and integration partner Tab M Solutions have completed Phase 1 of a new broadcast production control room for the University of Illinois Division of Intercollegiate Athletics: Fighting Illini Productions. Delivered ahead of the football season, the installation primarily supports football and basketball videoboard productions, with secondary integration into Big Ten+ broadcasts.  

The project is Phase 1 of a multi-phase buildout, and required Grass Valley and Tab M Solutions to deliver an entirely new broadcast infrastructure within an existing facility, presenting space and thermal constraints. Tab M Solutions designed a hybrid SMPTE ST 2110/SDI architecture that allows staff to maintain familiar SDI workflows while leveraging IP where it delivers infrastructure efficiency and scalability. 

The deployment includes five Grass Valley LDX 150 cameras with super slow-motion licenses, one LDX 135 RF wireless system, and a CCS-ONE camera control server. The LDX 150 cameras are deployed natively over ST 2110, eliminating traditional baseband CCUs and enabling direct connectivity from venues to the core IP switch. CCS-ONE centralizes shading and supports remote monitoring. 

“Our objective was to elevate our game-day production while positioning Fighting Illini Productions for long-term growth,” said Derryl Myles, Associate Director of Athletics, Fighting Illini Productions & Technology. “The hybrid architecture allows us to incorporate IP strategically while maintaining familiar workflows, and the LDX 150 cameras provide the image quality, flexibility and performance we need to meet the expectations of Big Ten and our fanbase.” 

By eliminating traditional CCUs and reducing hardware density, the design lowered rack space requirements and thermal load while simplifying integration within the existing control room footprint. 

“This was an intentional transition strategy,” said Kevin Tucker, Partner & CTO, Tab M Solutions. “The hybrid 2110/SDI architecture preserves operational familiarity while leveraging IP where it creates tangible benefits. Deploying the LDX 150 cameras natively over 2110 reduced rack space, heat load, and integration complexity while creating a scalable foundation for future expansion.” 

Phase one establishes the technical platform for the University of Illinois’ long-term production vision to enhance its storytelling capabilities while future-proofing its infrastructure. “It’s another example of the innovations we’re proud to be bringing to collegiate sports production with our partners at Tab M Solutions,” says Greg Doggett, VP of Sales, NAM Sports at Grass Valley.  

“Fighting Illini are now equipped with a production control room and hybrid infrastructure that positions it perfectly to meet the needs of today while building scale and flexibility for the challenges and opportunities of tomorrow. We’re delighted to be supporting them on that journey.”   

##### 

About Grass Valley 

Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows. 

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences. 

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.

Original content published on NBC.Sports.com

NBC Universal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15

NBC Sports to Utilize Grass Valley’s Frame Rate Conversion, Routing, and Orchestration Technologies for its Production in Italy to Provide Viewers with the Highest-Quality Live Coverage Across All Platforms

NBC Sports has selected Grass Valley to provide advanced infrastructure, routing, orchestration, and frame rate conversion solutions for its production of the 2026 Milan Cortina Winter Olympics and Paralympics, Feb. 6-22, and March 6-15, respectively.

With Milan and Cortina, Italy, in the same time zone as Paris, France, the programming plan for the 2026 Winter Games will be similar to NBCUniversal’s massively consumed and critically acclaimed coverage of last year’s Summer Games, including:

• the best events live during the day on NBC
• the entire Olympics streaming live on Peacock
• an enhanced Olympics primetime show, Primetime in Milan, featuring top events, stars, and stories
• comprehensive coverage across numerous cable and digital platforms
• return of Gold Zone and Multiview on Peacock

Click for more on NBCUniversal’s Milan Cortina programming.

The Opening Ceremony from San Siro Stadium in Milan will be presented on Friday, Feb. 6, live on NBC and Peacock. NBCUniversal is presenting its 20^th Olympic Games, 13^th consecutive overall, and owns the U.S. media rights on all platforms to all Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the Olympic Games 2036 (host yet to be determined).

NBC Sports will utilize Grass Valley to deliver advanced signal conversion, routing, and orchestration technologies for its production of the 2026 Winter Olympics and Paralympics. These solutions will be deployed onsite in Italy, at NBC Sports’ facilities in Stamford, Conn., and 30 Rockefeller Plaza in New York, helping NBC Sports route the excitement in Italy back to viewers watching coverage of the Games in the United States.

“Grass Valley has worked with NBC Sports for more than two decades, assisting NBC Sports’ production efforts at previous Olympics and other major international sports events in Europe, Asia and the Americas,” said Tim Canary, SVP Engineering. “Their technology and engineering support are key components in delivering the unmatched quality and reliability that audiences expect from NBC Olympics’ coverage.”

We’re honored to extend our long-standing partnership with NBC Sports for Milan Cortina 2026,” said Jon Wilson, CEO of Grass Valley. “With Alchemist, Orbit, and the power of AMPP OS working together, backed by our leading infrastructure products and on-site support expertise, we’re enabling NBC Sports to deliver the scale, quality, and reliability audiences expect across every screen.

ABOUT NBC SPORTS

NBC Sports connects sports fans to the moments that matter most with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports produces, programs, and promotes premier content across numerous linear and digital platforms, including NBC and Peacock. NBC Sports presents events from many of the world’s most prestigious properties, including the International Olympic Committee, International Paralympic Committee, United States Olympic and Paralympic Committee, the NFL, NBA, WNBA, Major League Baseball, Notre Dame, Big Ten Conference, Big East Conference, Big 12 Conference, NASCAR, PGA TOUR, USGA, PGA of America, The R&A, Churchill Downs, Premier League, and many more. It is renowned for making big events bigger and has produced some of the most-watched sporting events in U.S. media history, including Olympic Games, Super Bowls, and Sunday Night Football, primetime television’s No. 1 show for 14 consecutive years.

About Grass Valley

Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.